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ALDI LOWERS PRICES ON OVER 40 POPULAR PRODUCTS

16 January, 2024

Aldi, the UK’s lowest-priced supermarket* is cutting the price of more than 40 of its most commonly-bought items.

From tomorrow, the latest products will include popular weekly shop items such as coffee, tinned soups, and pet food – with prices lowered by up to 17%, to ensure its customers can buy the highest-quality products at the lowest possible prices.

Example price cuts include:

  • The Fishmonger Tuna Chunks in Spring water – now 59p
  • Bramwells Premium Baked Beans – now 42p
  • Bramwells Spaghetti Loops 400g – now 39p
  • Bramwells Tomato Soup 400g – now 62p
  • Fiesta Fajita Kit 500g – now £1.79
  • Cucina Pasta Sauce – now 75p
  • Earls Dog Chew Bones – now 75p
  • Alcafe Instant Coffee Freeze Dried – now £2.35

It comes just days after consumer group Which? named Aldi the Cheapest Supermarket of the Year for 2023, after conducting its annual price comparison of UK supermarkets.

Aldi was also named the UK’s Cheapest Supermarket of the Month for December, meaning it was the cheapest supermarket for 11 months of 2023 and offered its customers the lowest prices for a typical Christmas shop, when Which? found Aldi to be 23% cheaper than the average Big Four supermarket and a whopping £20 cheaper than the most expensive grocer, Waitrose.

Julie Ashfield, Managing Director of Buying at Aldi, said: “We’re starting 2024 as we ended 2023 – by being the UK’s lowest-priced supermarket, ensuring our customers can enjoy our great-quality products at the lowest-possible prices.

“At a time when budgets are squeezed post-Christmas, this latest round of price cuts will help our shoppers make significant savings on their weekly food shop, with amazing prices to be had on a wide range of items.”

Full list of items:

ProductOld priceNew price
The Fishmonger Pink Salmon 213g£1.55£1.39
The Fishmonger Tuna Chunks in Brine£0.72£0.65
The Fishmonger Tuna Chunks in Springwater£0.72£0.59
The Fishmonger 4pk Tuna Chunks in Brine£2.69£2.59
The Fishmonger 4pk Tuna chunks in water£2.69£2.59
Bramwells Seasons Red Kidney Beans£0.59£0.49
Four Seasons Butter & Cannellini Beans£0.59£0.49
Bramwells Premium Baked Beans£0.45£0.42
Four Seasons Chickpeas 425ml£0.55£0.49
Four Seasons Black Beans / Green Lentils£0.59£0.49
Bramwells Spaghetti Loops 400g£0.43£0.39
Bramwells Cream of Tomato Soup 400g£0.67£0.62
Bramwells Vegetable/Minestrone Soup 400g£0.67£0.62
Bramwells Chicken/Mushroom Soup£0.67£0.62
Bramwells Oxtail Soup£0.67£0.62
Bramwells Lentil/Pea & Ham Soup£0.67£0.62
Bramwells BBQ Sauce£0.99£0.89
Fiesta Fajita Kit Mixed 500g£1.99£1.79
Cucina Pasta Bake£0.75£0.72
Cucina Pasta Sauce£0.79£0.75
Cucina Lasagne Sauces£0.79£0.75
Cucina Bolognese Pasta Sauce£0.79£0.75
Earls Dog Chew Bones£0.85£0.75
Earls Dog Pouch Selection 12x100g£3.15£2.99
Earls Dog Biscuits 500g£1.05£0.95
Vitacat Cat Pouch Selection 12x100g£2.99£2.79
Vitacat Standard Cat Pouch 48pk£11.49£10.99
Earls Dog Food Can 400g£0.69£0.65
Earls 6pk Dog Food Can 400g£3.79£3.49
Carlos Cheese and Garlic Pizza Bread 236g£1.25£1.15
Four Seasons Steak Cut Chips 1.5kg£2.09£1.99
Harvest Morn Multigrain Hoops 375g£0.99£0.89
Alcafe Instant Coffee Freeze Dried£2.49£2.35
Grandessa Squeezy Honey£1.25£1.09
Butchers Select Sausages – Cumberland / Lincolnshire£1.89£1.79
Everyday Essentials Raspberries 125g£1.49£1.39
Nature’s Pick Blackberries 150g£1.89£1.59
Nature’s Pick Strawberries 227g£2.19£1.99
Nature’s Pick Raspberries 150g£1.89£1.79
Everyday Essentials Strawberries 227g£1.89£1.69
Nature’s Pick Aubergine£0.90£0.89
Nature’s Pick Chopped Iceberg 200g£0.67£0.65
Nature’s Pick Beetroot 500g£0.62£0.59
Everyday Essentials Mushrooms 650g£1.89£1.79
Nature’s Pick Watermelon Each£2.99£2.79
Nature’s Pick Sweet & Crispy salad 190g£1.19£1.15

ENDS

*Which? annual UK supermarket price comparison, published 10th January 2024

For more information, please contact the Aldi Press Office on:
T: 0161 235 0300 or aldi@citypress.co.uk

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ALDI ACCELERATES LONDON EXPANSION WITH £40M INVESTMENT IN EIGHT NEW STORES

20 April, 2026

Aldi is expanding in London with eight new stores this year, bringing hundreds of new jobs and more affordable food options to communities lacking discount retailers.

The £40m expansion targets areas in the capital and Greater London, where many communities still rely on higher-priced convenience stores or traditional full-price supermarkets for their weekly shop.

New stores are planned for Hanworth (Twickenham Road), Willesden (High Road), Watford, Marble Arch, Hoxton, Orpington West, Epsom and Stepney Green. Existing Aldi stores in Enfield and Kilburn will also undergo refurbishments in 2026.

Last year, the UK’s biggest discounter opened new stores inside the M25, including Wimbledon, Fulham Broadway, Shoreditch, Caterham, Uxbridge, Old Kent Road and Kentish Town, alongside an extension in Colindale, helping bring its award-winning products and low prices to even more Londoners.

Jonathan Neale, Managing Director of National Real Estate at Aldi UK, said: “We know household budgets are still under pressure, and too many Londoners don’t have an Aldi within easy reach. These new stores will bring our unbeatable value to more families while creating around 200 new jobs across the capital.”

The expansion forms part of Aldi’s wider investment in Britain, with the supermarket set to invest over £370 million in opening new stores across the country this year.

Aldi was named the UK’s cheapest supermarket by consumer champion Which? for the fifth consecutive year. In the monthly Which? analysis of 89 popular branded and own-brand products, Aldi also started the year strongly, being named Which? Cheapest Supermarket for January, February and March 2026.

ENDS

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