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ALDI LOWERS PRICES ON OVER 40 POPULAR PRODUCTS

16 January, 2024

Aldi, the UK’s lowest-priced supermarket* is cutting the price of more than 40 of its most commonly-bought items.

From tomorrow, the latest products will include popular weekly shop items such as coffee, tinned soups, and pet food – with prices lowered by up to 17%, to ensure its customers can buy the highest-quality products at the lowest possible prices.

Example price cuts include:

  • The Fishmonger Tuna Chunks in Spring water – now 59p
  • Bramwells Premium Baked Beans – now 42p
  • Bramwells Spaghetti Loops 400g – now 39p
  • Bramwells Tomato Soup 400g – now 62p
  • Fiesta Fajita Kit 500g – now £1.79
  • Cucina Pasta Sauce – now 75p
  • Earls Dog Chew Bones – now 75p
  • Alcafe Instant Coffee Freeze Dried – now £2.35

It comes just days after consumer group Which? named Aldi the Cheapest Supermarket of the Year for 2023, after conducting its annual price comparison of UK supermarkets.

Aldi was also named the UK’s Cheapest Supermarket of the Month for December, meaning it was the cheapest supermarket for 11 months of 2023 and offered its customers the lowest prices for a typical Christmas shop, when Which? found Aldi to be 23% cheaper than the average Big Four supermarket and a whopping £20 cheaper than the most expensive grocer, Waitrose.

Julie Ashfield, Managing Director of Buying at Aldi, said: “We’re starting 2024 as we ended 2023 – by being the UK’s lowest-priced supermarket, ensuring our customers can enjoy our great-quality products at the lowest-possible prices.

“At a time when budgets are squeezed post-Christmas, this latest round of price cuts will help our shoppers make significant savings on their weekly food shop, with amazing prices to be had on a wide range of items.”

Full list of items:

ProductOld priceNew price
The Fishmonger Pink Salmon 213g£1.55£1.39
The Fishmonger Tuna Chunks in Brine£0.72£0.65
The Fishmonger Tuna Chunks in Springwater£0.72£0.59
The Fishmonger 4pk Tuna Chunks in Brine£2.69£2.59
The Fishmonger 4pk Tuna chunks in water£2.69£2.59
Bramwells Seasons Red Kidney Beans£0.59£0.49
Four Seasons Butter & Cannellini Beans£0.59£0.49
Bramwells Premium Baked Beans£0.45£0.42
Four Seasons Chickpeas 425ml£0.55£0.49
Four Seasons Black Beans / Green Lentils£0.59£0.49
Bramwells Spaghetti Loops 400g£0.43£0.39
Bramwells Cream of Tomato Soup 400g£0.67£0.62
Bramwells Vegetable/Minestrone Soup 400g£0.67£0.62
Bramwells Chicken/Mushroom Soup£0.67£0.62
Bramwells Oxtail Soup£0.67£0.62
Bramwells Lentil/Pea & Ham Soup£0.67£0.62
Bramwells BBQ Sauce£0.99£0.89
Fiesta Fajita Kit Mixed 500g£1.99£1.79
Cucina Pasta Bake£0.75£0.72
Cucina Pasta Sauce£0.79£0.75
Cucina Lasagne Sauces£0.79£0.75
Cucina Bolognese Pasta Sauce£0.79£0.75
Earls Dog Chew Bones£0.85£0.75
Earls Dog Pouch Selection 12x100g£3.15£2.99
Earls Dog Biscuits 500g£1.05£0.95
Vitacat Cat Pouch Selection 12x100g£2.99£2.79
Vitacat Standard Cat Pouch 48pk£11.49£10.99
Earls Dog Food Can 400g£0.69£0.65
Earls 6pk Dog Food Can 400g£3.79£3.49
Carlos Cheese and Garlic Pizza Bread 236g£1.25£1.15
Four Seasons Steak Cut Chips 1.5kg£2.09£1.99
Harvest Morn Multigrain Hoops 375g£0.99£0.89
Alcafe Instant Coffee Freeze Dried£2.49£2.35
Grandessa Squeezy Honey£1.25£1.09
Butchers Select Sausages – Cumberland / Lincolnshire£1.89£1.79
Everyday Essentials Raspberries 125g£1.49£1.39
Nature’s Pick Blackberries 150g£1.89£1.59
Nature’s Pick Strawberries 227g£2.19£1.99
Nature’s Pick Raspberries 150g£1.89£1.79
Everyday Essentials Strawberries 227g£1.89£1.69
Nature’s Pick Aubergine£0.90£0.89
Nature’s Pick Chopped Iceberg 200g£0.67£0.65
Nature’s Pick Beetroot 500g£0.62£0.59
Everyday Essentials Mushrooms 650g£1.89£1.79
Nature’s Pick Watermelon Each£2.99£2.79
Nature’s Pick Sweet & Crispy salad 190g£1.19£1.15

ENDS

*Which? annual UK supermarket price comparison, published 10th January 2024

For more information, please contact the Aldi Press Office on:
T: 0161 235 0300 or aldi@citypress.co.uk

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THE £800 POSTCODE PENALTY: ALDI REVEALS OVER 200 TOWNS ARE PAYING HUNDREDS MORE FOR GROCERIES

16 January, 2026

Families in over 200 UK towns are paying up to £2,437 more per year on their grocery shopping simply because they lack access to a discount supermarket, new analysis from Aldi reveals today.

The research identifies a significant "discounter gap" across Britain, with communities from Stonehaven in Scotland to Totnes in the South West missing out on the savings that shoppers with access to Aldi enjoy.

The analysis shows that households without access to Aldi - which has been named the UK's Cheapest Supermarket by consumer champion Which? for the past five years - pay £826 more on average, rising to £2,437 in areas dominated by the highest-priced supermarkets. These figures are based on the average monthly cost difference between Aldi and either the average major UK supermarkets, or the most expensive UK supermarket, using the prices of a typical 68-item shopping basket tracked by Which?*.

The UK’s fourth-largest supermarket has mapped 220 locations across the UK where shoppers are facing a growing ‘postcode penalty’, with many paying significantly more for groceries because they lack access to a discount supermarket. These locations span every region of the country, including 35 towns in the South East, 30 in the East of England and 25 in Scotland.

Jonathan Neale, Managing Director of National Real Estate at Aldi UK, said: “No one should pay more for their weekly shop simply because of where they live. We believe every household should have access to high-quality, affordable food.

“With household budgets under intense pressure, local access to a discounter isn't just convenient – it can save families hundreds of pounds a year. These findings show that expanding access to Aldi is one of the simplest ways to reduce the cost of living for many.”

Aldi has invested £650 million across Britain through its store opening and refurbishment programme in 2025, with each new site creating around 40 jobs.

The discounter also recently announced it would be doubling down on its investment in Britain with a £1.6 billion commitment over the next two years, opening 40 stores each year as it moves towards its ambition to have 1,500 UK stores.

ENDS

*Savings were calculated using the latest findings from the Which? cheapest supermarket survey (December), which found a typical weekly shop of 68 items cost an average of £15.89 more than at Aldi at the average Big Four supermarket, and £46.86 more at the most expensive supermarket, Waitrose. Over 52 weeks, these savings would amount to £826.15 and £2,436.72 respectively.

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ALDI STORE COLLEAGUES TO GET ANOTHER PAY RISE AS SUPERMARKET EXTENDS MARKET-LEADING PAY RATES

13 January, 2026
  • Starting pay for Store Assistants will increase to £13.35 per hour nationally, and £14.71 inside the M25, from Sunday 1st March 2026
  • Rates increase to £14.30 per hour, and £15.03 within the M25, based on length of service
  • Aldi is also enhancing maternity pay, extending full pay to 26 weeks
  • Pay and benefits review represents a £36m investment in 2026 alone

Thousands of Aldi colleagues are set to receive market-leading rates of pay as part of a £36 million investment in pay and benefits by the UK's fourth-largest supermarket.

From Sunday 1st March 2026, starting pay for Store Assistants will rise to £13.35 per hour nationally, and £14.71 per hour within the M25, rising to £14.30 per hour and £15.03 within the M25 based on length of service.

Aldi is also increasing pay rates for Store Apprentices to £12.02 per hour outside the M25, and to £13.22 per hour inside the M25. These rates are significantly higher than the minimum wage for a first-year apprentice.

Giles Hurley, Chief Executive Officer of Aldi UK and Ireland, said: "Our colleagues are at the heart of everything we do. Their hard work and dedication is what allows us to offer customers the quality, value and service they expect from Aldi. That’s why we're making such a significant investment in our promise to never be beaten on pay for our colleagues."

All Aldi colleagues will see their pay rise over the coming months, as well as receiving enhanced family-friendly benefits, with maternity pay extended to 26 weeks at full pay.

Aldi also remains the only supermarket to offer paid breaks to all its store colleagues – a benefit worth up to £1,470 a year to store colleagues.

Those interested in a career with Aldi can visit www.aldirecruitment.co.uk  for more information.

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