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ALDI NAMED BRITAIN’S FAVOURITE SUPERMARKET

17 July, 2024

Aldi has been named as the nation’s most popular supermarket, according to new polling data from YouGov for the three months to June 2024.

The supermarket has maintained its leading position since July 2023, ranking ahead of its traditional Big Four rivals, as well as M&S and Lidl. 

The most popular supermarket win comes after Aldi has also been named the UK’s Cheapest Supermarket for every month of the year so far by Which?, having won Cheapest Supermarket of the Year in 2023, 2022 and 2021.

In the latest comparison, Aldi was a huge £32.60 cheaper than the most expensive supermarket, Waitrose, for an equivalent list of shopping items.

Richard Thornton, Communications Director at Aldi, said: “At Aldi, we’re all about offering high quality products at prices that can’t be beaten so it’s great to see British shoppers choose us as their favourite supermarket once again.”

ENDS

* Data taken from YouGov Q2 2024 Popularity rankings of UK supermarkets. YouGov Ratings uses millions of responses to continually monitor what the UK thinks about thousands of things, from people and products to brands https://yougov.co.uk/ratings/consumer/popularity/supermarket-chains/all

For more information, please contact the Aldi Press Office on:
T: 0161 235 0300 or aldi@citypress.co.uk

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ALDI SETS NEW PAY BENCHMARK AS UK’S HIGHEST-PAYING SUPERMARKET

26 February, 2026

Discounter increases starting rates to £13.50 nationally and £14.88 in London –surpassing all competitors

  • Aldi strengthens its position as UK's best-paying supermarket with sector-leading rates from 1st April
  • Entry-level pay rises to £13.50 nationally and £14.88 inside the M25
  • Rates increase to £14.47 nationally and £15.20 in London with length of service
  • These pay increases form part of a £42 million investment in colleague pay this year
  • Aldi remains only major supermarket offering all colleagues paid breaks – worth approximately £1,500 annually

Aldi has strengthened its position as the UK's highest-paying supermarket, announcing pay rates that set a new benchmark for the grocery sector.

From 1st April 2026, Store Assistants will earn £13.50 per hour nationally and £14.88 inside the M25. These rates rise to £14.47 and £15.20 respectively based on length of service.

The increase will benefit over 28,000 hourly-paid store colleagues and represents the second pay rise for Aldi teams this year, following January's announcement of enhanced rates and extended maternity pay to 26 weeks at full pay.

Combined, these moves represent a £42 million investment in colleague pay in 2026 alone, cementing Aldi's commitment to being the sector's pay leader.

The supermarket’s new rates exceed those of all other competitors.

Aldi is also the only major supermarket to offer paid breaks to all colleagues – a benefit worth approximately £1,500 per year to the average store colleague and demonstrating Aldi's comprehensive approach to valuing its teams.

Giles Hurley, Chief Executive Officer of Aldi UK and Ireland, said: "Our colleagues work incredibly hard to deliver exceptional value for our customers, and we're rewarding that dedication with the highest pay in the sector.

“We’ve invested over £42 million in colleague pay this year because we know that every single member of Team Aldi is fundamental to our success and deserve nothing less.”

Aldi employs more than 45,000 colleagues across the UK and continues to expand rapidly, with plans to open 40 new stores in 2026 as part of a £370 million investment programme. The supermarket is investing an additional £300 million in upgrading and extending existing stores, reinforcing its position as one of Britain's fastest-growing food retailers.

ENDS

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