Business News

Download Image

ALDI NAMED BRITAIN’S FAVOURITE SUPERMARKET

17 July, 2024

Aldi has been named as the nation’s most popular supermarket, according to new polling data from YouGov for the three months to June 2024.

The supermarket has maintained its leading position since July 2023, ranking ahead of its traditional Big Four rivals, as well as M&S and Lidl. 

The most popular supermarket win comes after Aldi has also been named the UK’s Cheapest Supermarket for every month of the year so far by Which?, having won Cheapest Supermarket of the Year in 2023, 2022 and 2021.

In the latest comparison, Aldi was a huge £32.60 cheaper than the most expensive supermarket, Waitrose, for an equivalent list of shopping items.

Richard Thornton, Communications Director at Aldi, said: “At Aldi, we’re all about offering high quality products at prices that can’t be beaten so it’s great to see British shoppers choose us as their favourite supermarket once again.”

ENDS

* Data taken from YouGov Q2 2024 Popularity rankings of UK supermarkets. YouGov Ratings uses millions of responses to continually monitor what the UK thinks about thousands of things, from people and products to brands https://yougov.co.uk/ratings/consumer/popularity/supermarket-chains/all

For more information, please contact the Aldi Press Office on:
T: 0161 235 0300 or aldi@citypress.co.uk

Latest Business News

Business news

ALDI ACCELERATES LONDON EXPANSION WITH £40M INVESTMENT IN EIGHT NEW STORES

20 April, 2026

Aldi is expanding in London with eight new stores this year, bringing hundreds of new jobs and more affordable food options to communities lacking discount retailers.

The £40m expansion targets areas in the capital and Greater London, where many communities still rely on higher-priced convenience stores or traditional full-price supermarkets for their weekly shop.

New stores are planned for Hanworth (Twickenham Road), Willesden (High Road), Watford, Marble Arch, Hoxton, Orpington West, Epsom and Stepney Green. Existing Aldi stores in Enfield and Kilburn will also undergo refurbishments in 2026.

Last year, the UK’s biggest discounter opened new stores inside the M25, including Wimbledon, Fulham Broadway, Shoreditch, Caterham, Uxbridge, Old Kent Road and Kentish Town, alongside an extension in Colindale, helping bring its award-winning products and low prices to even more Londoners.

Jonathan Neale, Managing Director of National Real Estate at Aldi UK, said: “We know household budgets are still under pressure, and too many Londoners don’t have an Aldi within easy reach. These new stores will bring our unbeatable value to more families while creating around 200 new jobs across the capital.”

The expansion forms part of Aldi’s wider investment in Britain, with the supermarket set to invest over £370 million in opening new stores across the country this year.

Aldi was named the UK’s cheapest supermarket by consumer champion Which? for the fifth consecutive year. In the monthly Which? analysis of 89 popular branded and own-brand products, Aldi also started the year strongly, being named Which? Cheapest Supermarket for January, February and March 2026.

ENDS

< Back to All Business News