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ALDI NAMED WHICH? CHEAPEST SUPERMARKET FIVE MONTHS IN A ROW

5 June, 2024

  • The latest research from consumer group Which? has revealed that Aldi is the UK’s cheapest supermarket for May
  • A shop at Aldi is over £36 cheaper than Waitrose
  •  Aldi has secured the title of Which? Cheapest Supermarket of the Year for three years running (2021-2023)

Aldi has secured its title as the UK’s cheapest supermarket for the fifth consecutive month this year, according to leading consumer group Which?.

The title solidifies the leading supermarket’s reputation as the go-to destination for budget-savvy shoppers looking for products of the highest quality at the very lowest prices.

Consumer group Which? conducted its monthly Cheapest Supermarket price comparison, looking at the cost of groceries and household essentials. The latest research shows that throughout May, Aldi was a huge £36.57 cheaper than the most expensive supermarket, Waitrose – for an equivalent list of shopping items.

Which? also revealed Aldi to be £20.77 cheaper than Sainsbury’s, and £17.28 cheaper than Tesco.

The full results are below:

RetailerAverage Price for 69 Items
Aldi£121.56
Lidl£124.88
Asda£137.91
Tesco£138.84
Sainsbury’s£142.33
Morrisons£144.36
Ocado£147.64
Waitrose£158.13

The news comes as Aldi recently launched a bold new TV advert, which pokes fun at competitors attempting to ‘price match’ products. The creative, which features a familiar catchy 90s tune, hammers home the message that Aldi will not be beaten on price!

Julie Ashfield, Managing Director of Buying at Aldi UK, said: “There’s only one place that shoppers can get Aldi prices and that’s at Aldi! This latest analysis from Which? is further evidence of that. We’re proud to maintain our position as the UK’s Cheapest Supermarket in 2024 as we continue to bring award-winning products to customers at the lowest possible prices.”

For more information, please contact the Aldi Press Office on:
T: 0161 235 0300 or aldi@citypress.co.uk

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ALDI ACCELERATES LONDON EXPANSION WITH £40M INVESTMENT IN EIGHT NEW STORES

20 April, 2026

Aldi is expanding in London with eight new stores this year, bringing hundreds of new jobs and more affordable food options to communities lacking discount retailers.

The £40m expansion targets areas in the capital and Greater London, where many communities still rely on higher-priced convenience stores or traditional full-price supermarkets for their weekly shop.

New stores are planned for Hanworth (Twickenham Road), Willesden (High Road), Watford, Marble Arch, Hoxton, Orpington West, Epsom and Stepney Green. Existing Aldi stores in Enfield and Kilburn will also undergo refurbishments in 2026.

Last year, the UK’s biggest discounter opened new stores inside the M25, including Wimbledon, Fulham Broadway, Shoreditch, Caterham, Uxbridge, Old Kent Road and Kentish Town, alongside an extension in Colindale, helping bring its award-winning products and low prices to even more Londoners.

Jonathan Neale, Managing Director of National Real Estate at Aldi UK, said: “We know household budgets are still under pressure, and too many Londoners don’t have an Aldi within easy reach. These new stores will bring our unbeatable value to more families while creating around 200 new jobs across the capital.”

The expansion forms part of Aldi’s wider investment in Britain, with the supermarket set to invest over £370 million in opening new stores across the country this year.

Aldi was named the UK’s cheapest supermarket by consumer champion Which? for the fifth consecutive year. In the monthly Which? analysis of 89 popular branded and own-brand products, Aldi also started the year strongly, being named Which? Cheapest Supermarket for January, February and March 2026.

ENDS

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ALDI’S WINNING STREAK CONTINUES AS IT IS NAMED WHICH? CHEAPEST SUPERMARKET FOR MARCH 

3 April, 2026
  • Consumer champion Which? has named Aldi the UK’s Cheapest Supermarket for March 
  • Shoppers can save up to £64.38 by switching from Waitrose, Tesco and Sainbury’s to Aldi - loyalty cards included 
Read more "ALDI’S WINNING STREAK CONTINUES AS IT IS NAMED WHICH? CHEAPEST SUPERMARKET FOR MARCH "
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