Digital Media Centre

ALDI NAMED WHICH? CHEAPEST SUPERMARKET FIVE MONTHS IN A ROW

5 June, 2024

• The latest research from consumer group Which? has revealed that Aldi is the UK’s cheapest supermarket for May
• A shop at Aldi is over £36 cheaper than Waitrose
•  Aldi has secured the title of Which? Cheapest Supermarket of the Year for three years running (2021-2023)

Aldi has secured its title as the UK’s cheapest supermarket for the fifth consecutive month this year, according to leading consumer group Which?.

The title solidifies the leading supermarket’s reputation as the go-to destination for budget-savvy shoppers looking for products of the highest quality at the very lowest prices.

Consumer group Which? conducted its monthly Cheapest Supermarket price comparison, looking at the cost of groceries and household essentials. The latest research shows that throughout May, Aldi was a huge £36.57 cheaper than the most expensive supermarket, Waitrose – for an equivalent list of shopping items.

Which? also revealed Aldi to be £20.77 cheaper than Sainsbury’s, and £17.28 cheaper than Tesco.

The full results are below:

The news comes as Aldi recently launched a bold new TV advert, which pokes fun at competitors attempting to ‘price match’ products. The creative, which features a familiar catchy 90s tune, hammers home the message that Aldi will not be beaten on price!

Julie Ashfield, Managing Director of Buying at Aldi UK, said: “There’s only one place that shoppers can get Aldi prices and that’s at Aldi! This latest analysis from Which? is further evidence of that. We’re proud to maintain our position as the UK’s Cheapest Supermarket in 2024 as we continue to bring award-winning products to customers at the lowest possible prices.”