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ALDI UNMATCHED AS THE UK’S CHEAPEST SUPERMARKET
5 March, 2024
- Latest findings from consumer group Which? show Aldi to officially be the UK’s cheapest supermarket for February
- A shop at Aldi is over £37 cheaper than Waitrose
- Aldi recently achieved Which? Cheapest Supermarket of the Year for three years running (2023 – 2021)
Aldi has been named as the UK’s cheapest supermarket by consumer champion Which? – for the fourteenth time out of a possible fifteen!
Two months into 2024, Brits are continuing to look for ways to keep household costs down – and Aldi shoppers can be confident they’re getting the highest quality products at the lowest possible prices.
Consumer group Which? conducted its monthly Cheapest Supermarket price comparison, looking at the cost of groceries and household essentials. The latest research shows that throughout February Aldi was a huge £37.51 cheaper than the most expensive supermarket, Waitrose – for an equivalent shopping list of items.
Which? also revealed Aldi to be £26.30 cheaper than Morrisons and £15.80 cheaper than Asda.
The full results are below:
| Retailer | Average price for 72 items |
| Aldi | £125.43 |
| Lidl | £128.19 |
| Asda | £140.51 |
| Tesco | £143.51 |
| Sainsbury’s | £147.78 |
| Morrisons | £151.73 |
| Ocado | £153.47 |
| Waitrose | £162.94 |
Julie Ashfield, Managing Director of Buying at Aldi, said: “Here at Aldi, we are proud to have maintained our position as the UK’s Cheapest Supermarket for the past three years. We know that the ongoing cost-of-living crisis is bringing a lot of financial worries for consumers and that’s why we’ve invested more in price cuts than ever before. We will continue to support customers by consistently offering them great quality products at the lowest possible prices.”
-ENDS-
For more information, please contact the Aldi Press Office on:
T: 0161 235 0300 or aldi@citypress.co.uk
Business news
ALDI STORE COLLEAGUES TO GET ANOTHER PAY RISE AS SUPERMARKET EXTENDS MARKET-LEADING PAY RATES
13 January, 2026- Starting pay for Store Assistants will increase to £13.35 per hour nationally, and £14.71 inside the M25, from Sunday 1st March 2026
- Rates increase to £14.30 per hour, and £15.03 within the M25, based on length of service
- Aldi is also enhancing maternity pay, extending full pay to 26 weeks
- Pay and benefits review represents a £36m investment in 2026 alone
Thousands of Aldi colleagues are set to receive market-leading rates of pay as part of a £36 million investment in pay and benefits by the UK's fourth-largest supermarket.
From Sunday 1st March 2026, starting pay for Store Assistants will rise to £13.35 per hour nationally, and £14.71 per hour within the M25, rising to £14.30 per hour and £15.03 within the M25 based on length of service.
Aldi is also increasing pay rates for Store Apprentices to £12.02 per hour outside the M25, and to £13.22 per hour inside the M25. These rates are significantly higher than the minimum wage for a first-year apprentice.
Giles Hurley, Chief Executive Officer of Aldi UK and Ireland, said: "Our colleagues are at the heart of everything we do. Their hard work and dedication is what allows us to offer customers the quality, value and service they expect from Aldi. That’s why we're making such a significant investment in our promise to never be beaten on pay for our colleagues."
All Aldi colleagues will see their pay rise over the coming months, as well as receiving enhanced family-friendly benefits, with maternity pay extended to 26 weeks at full pay.
Aldi also remains the only supermarket to offer paid breaks to all its store colleagues – a benefit worth up to £1,470 a year to store colleagues.
Those interested in a career with Aldi can visit www.aldirecruitment.co.uk for more information.
