Digital Media Centre

ALDI REPORTS BEST EVER CHRISTMAS

• Market-leading sales growth during Christmas helped cement Aldi’s position as the UK’s fastest growing supermarket in 2021
• The return of Kevin the Carrot in the sector’s standout Christmas TV ad helped attract half a million new shoppers in December as more people opted for an ‘Aldi Christmas’
• As household bills and living costs rise, the UK’s cheapest supermarket commits to offering shoppers the lowest grocery prices throughout 2022

ALDI DONATES 550,000 MEALS TO CHARITIES ACROSS THE UK OVER CHRISTMAS

Aldi has supported charities, community groups and food banks throughout the UK by donating 550,000 meals to people in need this Christmas.

The supermarket paired up its stores with local organisations to make the most of unsold fresh and chilled food after stores closed on both Christmas Eve and New Year’s Eve, as part of its pledge to donate 1.8 million meals to families experiencing food poverty during November and December.

ALDI LOOKING TO RECRUIT OVER 100 NEW BRITISH SUPPLIERS IN 2022

Aldi has announced plans to recruit over 100 additional British suppliers in 2022, in a bid to accelerate its commitment to increase its spend with British suppliers by £3.5bn a year by the end of 2025.

This forms part of the supermarket’s push to further increase the number of products it sources from the UK across all product categories, including food, drink and Specialbuys.

FOOD BANKS STRUGGLE TO KEEP UP WITH RISING DEMAND AS DONATIONS FALL

Food banks are preparing for their most challenging Christmas yet as they struggle with rising demand and dwindling stock levels, new research shows.

According to a survey by community giving platform Neighbourly – which Aldi partners with to distribute surplus food from its stores – seven in ten (70%) food banks, charities and community causes are worried about having enough food to support people this Christmas.

ALDI GIVES ALL STORES COLLEAGUES A PAY RISE

• New market-leading hourly rates for Store Assistants of £10.10 nationally and £11.55 within the M25
• Aldi remains the only supermarket to offer paid breaks, which for the average store colleague is worth £750 annually
• Investment of a record-breaking £34m with all 28,000 store colleagues receiving pay increases

Aldi is increasing its pay rates for 28,000 store colleagues from 1^st February 2022, maintaining its position as the UK’s best-paying supermarket.

ALDI NAMED HIGHEST-RANKED SUPERMARKET FOR HYGIENE STANDARDS

An analysis of the hygiene ratings of supermarket chains in England has revealed that Aldi has the most highly ranked stores for hygiene, followed by Waitrose and M&S.

A FESTIVE UPDATE FROM OUR CEO GILES HURLEY

Dear Customer,

With just over 2 weeks to go until the big day, I am writing to share with you what we are doing at Aldi to help you prepare for an amazing Christmas.

Our multi-award-winning range of festive food and drink is the biggest and best we have ever had, and we have all you need to enjoy the celebrations you deserve this year.

AN UPDATE FROM OUR CEO GILES HURLEY

Dear Customer,

I hope this letter finds you and your family safe and well.

As we head into the festive season, I want to personally thank you for your ongoing support. Working together, we have continued to make changes to protect you and our colleagues, who have worked tirelessly to ensure all of our customers can get everything they need from Aldi.

ALDI LAUNCHES DEPOSIT RETURN SCHEME TRIAL IN SCOTLAND

Aldi is trialling its first deposit return scheme at its Bathgate store in West Lothian, Scotland, allowing customers to return bottles and cans in exchange for a voucher to be redeemed against their shopping.