Digital Media Centre

EIGHT-YEAR-OLD SOUTHAMPTON SCHOOLGIRL BECOMES ALDI’S CHIEF EASTER EGG TASTING OFFICER

• Nationwide search ends with Sofia May landing the sweetest job in the world
• The new Chief Easter Egg Tasting Officer will taste Aldi’s Easter egg range and share feedback with the supermarket’s Buying Team to help shape next year’s range
• Sofia’s dad said ”It’s truly a dream come true for her”

ALDI SAVES MARRIAGES WITH NEW LAUNCH THAT COSTS LESS THAN £10  

ALDI SLASHES PRICE OF CHAMPAGNE TO UNDER £10 FOR EASTER CELEBRATIONS 

• Available in stores until19^th April, the Nicolas de Montbart Champagne is on shelves for just £9.99 (was £13.99, 75cl), saving shoppers 29%  
• The supermarket is also cutting costs across its still wine offering by up to 50%, with prices starting from just £3.99 a bottle 

ALDI DROPS EASTER VEG PRICES EVEN FURTHER – NOW STARTING FROM JUST 8P 

• Easter essential veg such as potatoes, carrots, and broccoli will be available at Aldi for as little as 8p each 

• Shoppers can fill up their Easter baskets and make the most of these incredible savings from 15^th April  

Shoppers can hop to Aldi to fill their Easter baskets with the cheapest veggies where prices start from just 8p. 

Aldi’s Easter Super Six includes all the Easter favourite veg shoppers need which will be available in stores from 15^th–19^th April and until 20^th April in Scotland.  

ALDI IS SELLING CHEAPEST SUPERMARKET LAMB THIS EASTER  

• Shoppers can pick up a delicious whole leg of lamb for just £6.15 per kg from 14^th April  

• What’s more, Aldi is selling the cheapest Easter veggies including potatoes, carrots, and broccoli with prices starting from as little as 8p

Aldi will officially be selling the UK’s cheapest Whole Leg of Lamb this Easter, available in stores from 14^th April. 

Shoppers can pick up Aldi’s Whole Leg of Lamb for as little as £6.15. The tender Whole Leg of Lamb (£6.15 per kg) is packed full of flavour and offers the perfect main for Easter at an unbeatable price. 

ALDI UNVEILS NEW GARDEN RANGE INCLUDING SELL OUT RATTAN FURNITURE AND FIRE GLOBE 

• Latest launch also includes garden décor and luxury lighting 

  As the days grow warmer, Aldi has unveiled its new garden range, perfect for upgrading any outdoor space. From Marrakesh-inspired accessories, must-have outdoor furniture and gorgeous lighting, shoppers can create their dream garden without breaking the bank. Available in stores from 24^th April, with further products landing 27^th April and 1^st May, those looking to update gardens will need to hurry, as with all Specialbuys, once they’re gone, they’re gone.  

BRITS OPT FOR AFFORDABLE FIZZ AS ALDI CHAMPAGNE SALES SOAR

• The supermarket has seen an 80% surge in sales of its Nicolas de Montbart Champagne (£13.99, 75cl) and a 50% increase in sales of its Veuve Monsigny Champagne (£14.95, 75cl)

ALDI LAUNCHES SAVOURY EASTER TREATS INCLUDING ADORABLE BUNNY BAO BUNS

• The Easter Bao Buns include irresistible chick, bunny and hot cross bun designs
• Available from 14^th April

No sweet tooth? No problem. Supermarket Aldi is set to launch a range of savoury Easter treats including NEW Easter Bao Buns (£2.99, 160g) and NEW Emporium Easter Cheese Truckles (99p, 100g), available in store from 14^th April.

ALDI’S POPULAR DOGGY ICE CREAM RETURNS FOR JUST £2.99

• Aldi’s sell-out Doggy Ice Cream is back by popular demand, with 30 tubs sold every minute when it first launched
• Available in two paw-some flavours, Pea & Vanilla and Carrot & Apple, shoppers can pick up a pack of four for just £2.99
• Available in stores from 14^th April