Digital Media Centre

KEVIN THE CARROT GIVES 4-YEAR-OLD ALDI SUPERFAN A BIRTHDAY HE WILL NEVER FORGET

• An Aldi super fan captured hearts on TikTok earlier this year and now the supermarket has surprised him with a birthday he’ll never forget
• Aldi’s most beloved character surprised 4-year-old Ronnie at his birthday party with a selection of goodies
• Facebook users are welling up over the story, with one saying “What a cool wee dude. An aldi birthday! How original and wonderful. Love it when companies go the extra mile for a smile”

ALDI LAUNCHES FESTIVE ‘DINNER FOR TWO’ BOX FOR JUST £3.99

• Arriving from 12^th November, the NEW Inspired Cuisine Festive Munch Box packs Christmas classics including pigs in blankets and rich festive gravy
• Aldi’s latest addition joins the popular Inspired Cuisine Salt & Chilli and Peri Peri Munch Boxes, all priced at just £3.99

ALDI WELCOMES BACK INCLUSIVE DOLL RANGE

• Aldi’s Little Town Dolls are redefining playtime and championing inclusivity with thoughtful designs
• With prices starting as low as £7.99, these dolls make the perfect stocking fillers
• Available in stores from 13^th November

ALDI LAUNCHES NEW RANGE OF FESTIVE CLOTHING

• Get the whole family ready for Christmas parties, photos and cosy movie nights with Aldi’s new range of jumpers, pyjamas and sweaters
• The range sees NEW must-have festive additions including the Pet Christmas Jumper
• Available in stores from 13^th November

ALDI LAUNCHES LIMITED-EDITION ‘CARROT’ GOLD ENGAGEMENT RINGS – AFTER KEVIN THE CARROT FINALLY POPPED THE QUESTION TO KATIE  

• Aldi’s Christmas advert teaser left shoppers gobsmacked as Kevin asked Katie the big question 

• To mark the moment, and celebrate 10 years of Aldi’s beloved Kevin the Carrot, the supermarket has unveiled limited‑edition ‘Carrot’ gold engagement rings – available via an exclusive shopper competition launching 5^th November  

• With 43% admitting to loving novelty rings, Aldi’s design makes proposals more playful, memorable and affordable 

ALDI LAUNCHES FESTIVE HOME FRAGRANCE COLLECTION STARTING FROM JUST £2.99 – INCLUDING VIRAL WOODEN TREE CANDLE

• Aldi’s Christmas home fragrance range hits stores from 13^th November, featuring brand-new launches and returning festive favourites
• Includes the stunning Wooden Tree Candle– the viral sensation that sold out last year

ALDI REVEALS FRIGHTENING PRODUCT-INSPIRED HALLOWEEN LOOK AS  MAJORITY OF GEN Z SAY IT IS THEIR FAVOURITE TIME OF YEAR

• New research reveals that four in five (83%) parents will be trying their hand at SFX and makeup this year, with 60% turning to social media for Halloween inspiration 

• Aldi launches its spooky inspiration on social, as half of Brits look to base Halloween costumes on cultural moments and even everyday foods and household items 

• Supermarket celebrates its Professor Peppy drink, a fan-favourite item, with SFX makeup look on social 

• Wednesday Addams, Labubus and Claudia Winkleman among the top Halloween looks for 2025 – as 70% of Gen Z say Halloween their favourite time of year 

BLACK FRIDAY BARGAINS HIT ALDI’S MIDDLE AISLE

• Huge offers include the NEW Walking Pad and NEW Straight Air Styler, as well as a 50 inch TV at an unbeatable price
• Exclusive deals are available in stores from 6^th November while stock lasts

ALDI’S QUIRKY BAUBLES LAND IN THE MIDDLE AISLE – INCLUDING AN AIR FRYER AND HAIR DRYER

Aldi has announced it’s launching a range of quirky Christmas baubles following the success of last year’s limited-edition range.