Digital Media Centre

ALDI WAGYU STEAK BEATS WAITROSE TO BE NAMED PRODUCT OF THE YEAR 

• The award-winning tomahawk steak, named ‘Product of the Year’ for 2024¹ by the Quality Food Awards, is part of Aldi’s biggest ever decadent range of Wagyu products 

• Landing in stores from 19^th December  

The nation’s cheapest supermarket² is launching its biggest ever range of Wagyu products after seeing demand for alternatives to the traditional turkey skyrocket last Christmas.

GEN Z SLEIGHS TRADITIONAL CHRISTMAS DINNER: STUDY REVEALS 78% OF GEN Z WANT TO CHANGE UP TRADITIONAL CHRISTMAS FOOD, WITH MINCE PIES, CHRISTMAS PUDDING AND CRANBERRY SAUCE MOST DISLIKED

• Over half of Gen Z want to introduce more modern foods like crispy fried chicken, deep-fried halloumi and pizza to the Christmas dinner table
• 64% of Gen Z want to swap Christmas pudding for an alternative dessert, while 67% of over 65s love the traditional favourite
• Supermarket Aldi launches Christmas Pudding Exchange Service which allows Brits to swap their unwanted pudding for a festive dessert they prefer

ALDI IS SELLING CHRISTMAS DINNER FOR SIX FOR UNDER £12 — THAT’S JUST £1.91 PER HEAD!  

Christmas dinner for less than £2 at Aldi? Now that’s something to sprout about! Savvy shoppers on the hunt for a mouthwatering Christmas roast that won’t pull on the purse strings can grab everything they need to cook up a six-person festive feast for as little as £1.91 per head. 

ALDI UNVEILS QUIRKY NEW CHEESE FLAVOURS FOR CHRISTMAS INCLUDING WASABI CHEDDAR AND FUDGE-INFUSED WENSLEYDALE

• The supermarket’s NEW range of Specially Selected cheeses start from just £2.49
• Available in stores now

Aldi is shaking up the chilled aisle this festive season with a NEW range of Specially Selected cheeses featuring unexpected and daring flavour combinations. Forget boring cheddar as this year Aldi is offering everything from the sweet and creamy to the spicy and bold to get those tastebuds tingling. Available in stores now starting from just £2.49.

ALDI’S £7.99 HACK FOR STAYING WARM ON THE ROAD AS TEMPERATURES DROP 

As temperatures drop, Aldi is offering shoppers a cold weather hack that costs less than a tenner and will make cold mornings a little more bearable. Available in stores from 15^th December, the Heated Car Seat Cover will help keep drivers cosy on chilly commutes, however, shoppers had better start their engines because as with all Specialbuys, once they’re gone, they’re gone! 

ALDI IS SELLING THE CHEAPEST FRESH TURKEYS THIS CHRISTMAS 

• The UK’s cheapest supermarket¹is offering the cheapest fresh turkey from just £5.90 (£2.95 per kg), available nationwide from 19^th December 

• Aldi’s frozen turkeys are available to buy in stores now

ALDI UNCORKS HUGE WINE SAVINGS THIS CHRISTMAS – OVER 60 BOTTLES WITH UP TO 25% OFF 

• The offer includes shopper favourites such as the Specially Selected Bowler & Brolly English Sparkling reduced to just £10.85 

• Available from 9^th until 31^st December 

AIR FRYERS AND HOT TUBS ON THE CHRISTMAS TREE

Aldi unveils limited-edition Christmas baubles to celebrate iconic Specialbuys

• Kitchen gadgets, garden tools and household items form part of new handmade Christmas decoration range from supermarket
• Aldi’s Specialbuy Baubles are based on the most popular and random items sold, including the heated airer, chainsaw and air fryer
• Three-quarters (77%) of Brits admit to buying a Specialbuy having only gone in store for a food shop
• The limited-edition festive decorations will be available for lucky customers to win
• By Sunday 8^th December half of the nation will have put up their tree and decorations

ALDI RESPONDS TO THE RISING HOT HONEY TREND WITH TASTY NEW PRODUCT RANGE 

Dubbed the food trend of 2024, hot honey — a flavour which marries the sweetness of honey with a dash of hot chilli spice — has taken social media by storm, with almost one billion views on TikTok under the hashtag #hothoney¹ (and counting).