Digital Media Centre

PLONKERS! WINE BUFFS FOOLED IN UNDERCOVER STUNT BY SUPERMARKET ALDI

• Aldi goes undercover at a royal show jumping event with spoof wine merchant ‘Justin Youraldi’
• £4.99 bottle of Aldi red mistaken for nearly 10 times the actual price and £12.49 rosé that experts say rivals Whispering Angel ranked as favourites in blind taste test
• 40% of Brits say wine rules are snobbish, and 1 in 6 (17%) think rosé is made from mixing red and white wine
• New data from Aldi suggests shoppers are increasingly shunning top-price wines for supermarket alternatives

TROPIC LIKE ITS HOT!

ALDI RETURNS VIRAL BOOTY BALM FOR JUST £4.99

• Product lands as part of the ‘Tropical Essence’ range alongside NEW hydrating holiday must-haves including Body Scrub, Hair Mask, Shampoo and Conditioner
• Sporting an exotic aesthetic, the fan favourite beauty buys arrive following reports of a tropical takeover for 2024 – with shoppers seeking escapist aesthetics and holiday nostalgia¹
• Available in stores from 11^th August, while stocks last

ALDI LAUNCHES NEW 1.5L WINE POUCHES FOR SUMMER

• Shoppers can now enjoy the equivalent of TWO bottles in ONE pouch
• Aldi’s Specially Selected Sauvignon Blanc Colombard Pouch is available in stores now and Specially Selected Cotéaux De Beziers Rosé Pouch is available in stores from 1^st August

ALDI SENDS OVER 100 REUSABLE CARRIER BAGS TO 10-YEAR-OLD SUPER-FAN

ALDI RETURNS £2.99 HOLIDAY-INSPIRED BODY MISTS WITH NEW TROPICAL ESSENCE ‘SEVENTY’ SCENT

The new addition hits shelves alongside returning fan favourite mists, Tropical Essence Twenty-Eight and Thirty-Two

FREE BEER? ALDI IS LOOKING FOR A NEW OFFICIAL BEER TASTER

• Budding connoisseurs can apply to be in with the chance of trying the supermarket’s latest September range
• The chosen winner will be asked to give honest reviews, with feedback helping to guide and inform Aldi bosses for 2025
• Entries are now open until 23^rd August to apply for the role

ALDI ANNOUNCES MUCH ANTICIPATED RETURN OF VIRAL TIKTOK CRISPS

Viral American TikTok snack ‘Takis’ are back at Aldi by popular demand – in stores from 1^st August

ALDI LAUNCHES ASIAN-INSPIRED ‘FAKEAWAY’ SELECTION FROM JUST 75P 

• Aldi’s Asian range includes NEW Thai Pork Loin Steaks and a Spring Roll Meal Kit 

• Available in stores from 18^th July with prices starting from as little as 75p 

Shoppers can now enjoy a pho-nomenal fakeaway thanks to Aldi launching an Asian range in stores from 18^th July. 

ALDI RELEASES NEW SPORTS RANGE – WITH PRICES STARTING AS LOW AS £1.99 

As the excitement for the Paris 2024 Games heats up, Aldi is here to help shoppers go for gold with its unbeatable new range of sports-themed products. Available in stores from 25^th July, these Specialbuys are here to help Team GB and Paralympics GB fans stay on top of their game. With prices so low, be sure to sprint to the nearest Aldi as with all Specialbuys, once they’re gone, they’re gone!