Digital Media Centre

A “GENIUS” NEW HYBRID WINE: ALDI LAUNCHES SUPERMARKET-FIRST ROSÉ-ORANGE WINE BLEND

Wine lovers can expect something a little orange-inal this spring, as Aldi welcomes a special rosé-orange wine blend to its own-label range – a supermarket first.

SALES OF ALDI FIZZ SOAR BY 84% AS BRITS GET SET FOR A BUBBLY EASTER

• The supermarket expects to sell half a million bottles of sparkling wine this week in the lead up to Easter celebrations – equivalent to three million glasses of Aldi fizz
• Best-seller Costellore Prosecco Spumante DOC is currently reduced to £4.49 – down from £5.75 – while stocks last

WORLD’S SWEETEST JOB!

5-YEAR-OLD STOCKPORT SCHOOLBOY LANDS JOB AS ALDI’S CHIEF EASTER EGG TASTING OFFICER

• Levi Hallows, 5, beat hundreds of applicants to become Aldi’s 2024 Easter egg taster
• The role will involve reviewing Aldi’s Easter eggs, with feedback helping the supermarket’s buying team for next year’s range
• Levi, who is a big fan of outer space, is ‘already taking his role very seriously!’ according to mum, Mary

WINE EXPERT REVEALS BEST REDS TO PAIR WITH EASTER SUNDAY LUNCH

• Mistress of Wine, Sam Caporn, reveals what wine she’ll be pairing with her roast lamb this Easter
• Aldi launches its new Spring Summer wine range just in time for the occasion – and prices start from just £4.29

BRITS SET TO DEMOLISH 336 MILLION HOT CROSS BUNS THIS EASTER AND ALDI HAS THE FORMULA FOR THE PERFECT ONE

ALDI DROPS EASTER VEG PRICES EVEN FURTHER TO JUST 15P

SHOPPERS ROOT FOR ALDI’S LATEST GARDEN RANGE – WITH PRICES FROM JUST £2.29

With March being the ideal time to revamp gardens for the warmer weather, spring into action with the highly anticipated return of Aldi’s popular garden products. Including everything from garden mirrors and bistro sets to planters and gardening gloves, and with prices starting from as little as £2.29, shoppers can pick up outdoor essentials in store from 28^th March, with further products available from 7^th April and 25^th April. Green fingered folk best be quick, as with all Specialbuys, once they’re gone, they’re gone!

TROPIC LIKE IT’S HOT! ALDI LAUNCHES PIÑA COLADA FLAVOURED BALLYCASTLE   

If shoppers like Piña Coladas and getting caught in the rain then they’re in for a treat as Aldi welcomes the NEW Ballycastle Colada (£7.49, 70cl) to its fan favourite Country Cream range. Available in stores now, while stocks last.  

ALDI IS SELLING CHEAPEST SUPERMARKET LAMB THIS EASTER

• Meat lovers set to flock to stores for UK’s cheapest leg of lamb for just £5.69 per kg
• Aldi launches its first ever Easter Super Seven deal – with veg for 15p  
• Shoppers can create an Easter Sunday roast for four for just £3.03 per person