Digital Media Centre

THE GOLDEN HOUR! SUPERMARKET CLAIMS REATILER OF THE YEAR AND OWN LABEL RANGE OF THE YEAR AT QUALITY FOOD AWARDS

• Aldi also took home a total of 17 gold medals at the awards – the highest number of any supermarket
• The discount retailer beat offerings from the likes of Tesco, Waitrose and Lidl

Supermarket Aldi has been awarded the prestigious title of ‘Retailer of the Year’ at the Quality Food Awards (QFAs) taking home this prize for the third year in a row.

KEVIN THE CARROT GIVES 4-YEAR-OLD ALDI SUPERFAN A BIRTHDAY HE WILL NEVER FORGET

• An Aldi super fan captured hearts on TikTok earlier this year and now the supermarket has surprised him with a birthday he’ll never forget
• Aldi’s most beloved character surprised 4-year-old Ronnie at his birthday party with a selection of goodies
• Facebook users are welling up over the story, with one saying “What a cool wee dude. An aldi birthday! How original and wonderful. Love it when companies go the extra mile for a smile”

ALDI LAUNCHES FESTIVE ‘DINNER FOR TWO’ BOX FOR JUST £3.99

• Arriving from 12^th November, the NEW Inspired Cuisine Festive Munch Box packs Christmas classics including pigs in blankets and rich festive gravy
• Aldi’s latest addition joins the popular Inspired Cuisine Salt & Chilli and Peri Peri Munch Boxes, all priced at just £3.99

ALDI WELCOMES BACK INCLUSIVE DOLL RANGE

• Aldi’s Little Town Dolls are redefining playtime and championing inclusivity with thoughtful designs
• With prices starting as low as £7.99, these dolls make the perfect stocking fillers
• Available in stores from 13^th November

ALDI LAUNCHES NEW RANGE OF FESTIVE CLOTHING

• Get the whole family ready for Christmas parties, photos and cosy movie nights with Aldi’s new range of jumpers, pyjamas and sweaters
• The range sees NEW must-have festive additions including the Pet Christmas Jumper
• Available in stores from 13^th November

ALDI LAUNCHES LIMITED-EDITION ‘CARROT’ GOLD ENGAGEMENT RINGS – AFTER KEVIN THE CARROT FINALLY POPPED THE QUESTION TO KATIE  

• Aldi’s Christmas advert teaser left shoppers gobsmacked as Kevin asked Katie the big question 

• To mark the moment, and celebrate 10 years of Aldi’s beloved Kevin the Carrot, the supermarket has unveiled limited‑edition ‘Carrot’ gold engagement rings – available via an exclusive shopper competition launching 5^th November  

• With 43% admitting to loving novelty rings, Aldi’s design makes proposals more playful, memorable and affordable 

ALDI LAUNCHES FESTIVE HOME FRAGRANCE COLLECTION STARTING FROM JUST £2.99 – INCLUDING VIRAL WOODEN TREE CANDLE

• Aldi’s Christmas home fragrance range hits stores from 13^th November, featuring brand-new launches and returning festive favourites
• Includes the stunning Wooden Tree Candle– the viral sensation that sold out last year

ALDI REVEALS FRIGHTENING PRODUCT-INSPIRED HALLOWEEN LOOK AS  MAJORITY OF GEN Z SAY IT IS THEIR FAVOURITE TIME OF YEAR

• New research reveals that four in five (83%) parents will be trying their hand at SFX and makeup this year, with 60% turning to social media for Halloween inspiration 

• Aldi launches its spooky inspiration on social, as half of Brits look to base Halloween costumes on cultural moments and even everyday foods and household items 

• Supermarket celebrates its Professor Peppy drink, a fan-favourite item, with SFX makeup look on social 

• Wednesday Addams, Labubus and Claudia Winkleman among the top Halloween looks for 2025 – as 70% of Gen Z say Halloween their favourite time of year 

BLACK FRIDAY BARGAINS HIT ALDI’S MIDDLE AISLE

• Huge offers include the NEW Walking Pad and NEW Straight Air Styler, as well as a 50 inch TV at an unbeatable price
• Exclusive deals are available in stores from 6^th November while stock lasts