Digital Media Centre

ALDI SLASHES PRICE OF EASTER VEG AGAIN FROM JUST 4P

Supermarket Aldi has announced it will drop the price of its Easter veg staples even further as it retains its promise to be the cheapest supermarket to buy an Easter roast.

ALDI UNVEILS LIMITED EDITION MINTED MINT SAUCE JAR AS BRITS GO MAD FOR THE CONDIMENT 

• New research by Aldi shows 71% of Brits believe mint sauce is not just for Easter, and are serving it with chips, mushy peas and even ice cream 

• 75% of the nation are pro-mint sauce, with the West Midlands and Wrexham named as the UK’s biggest mint sauce strongholds 

• Over half (56%) of the population say it’s their favourite condiment, with more than one in five (21%) confessing to enjoying mint sauce on a spoon straight from the jar 

• Sales of Aldi’s Bramwells Mint Sauce (59p, 180g) surpassed 3.4 million jars in the last year, according to sales data 

• To celebrate the nation’s mint sauce lovers, Aldi has released a limited edition ‘minted’ mini of the celebrated condiment, which has been bejewelled by luxury designer Maya Grisham 

ALDI ANNOUNCES RETURN OF MUST-HAVE GARDEN RANGE – WITH PRICES STARTING AT £1.99 

• Aldi’s popular Garden Mirror returns just in time for Spring, alongside brand NEW planters and solar accessories 

• Shoppers can pick up these pocket-friendly garden favourites in stores from 29^th March 

ALDI LAUNCHES SCENT-SATIONAL HOME FRAGRANCE COLLECTION STARTING FROM JUST £2.49

• Aldi’s latest home fragrance range lands in stores from 26^th March, featuring brand-new launches

ALDI’S LATEST SPECIALBUY RANGE TRANSFORMS CARS INTO CAMPERVANS 

• Shoppers can get their hands on a game-changing Car Tent for just £69.99 

• The range comes as 8 in 10 brits opted for a staycation last year¹ 

• Staycation must-haves starting from 99p  

• Available in stores from 22^nd March 

With 8 in 10 Brits opting for a staycation last year¹, many are swapping runways to road trips. Landing just in time for the Easter break, Aldi is helping shoppers prepare for less with its brand-new Caravanning range. Available in stores from 22^nd March, shoppers must be quick, as with all Specialbuys, once they’re gone, they’re gone! 

READY, SET, BAKE! ALDI BRINGS BACK ITS POPULAR PASTEL KITCHEN RANGE FOR EASTER 

• The cult pastel kitchenware range returns just in time for Easter, including the Classic Stand Mixer  

• Available in stores from 19^th March  

Aldi is serving up a treat for home cooks as its much-loved pastel kitchen range makes a triumphant return just in time for Easter feasting. From whisking up fluffy sponges to kneading hot cross bun dough, shoppers can get their bake on in style.  

ALDI UNVEILS ITS 2026 HOT CROSS BUN RANGE INCLUDING NEW QUIRKY MIGHTY CHEESY HOT CROSS BUNS 

• Supermarket unveils brand-new flavour – a savoury Mighty Cheesy Hot Cross Bun 

• Fan favourites including Nutoka and Rhubarb & Custard make a welcome return 

• The range is landing in stores from now onwards with prices starting from just 16p per bun

ALDI JUST LAUNCHED A BRAND-NEW WINE RANGE – AND IT’S BRINGING HOLIDAY ESCAPISM TO THE WINE AISLE FROM JUST £6.49

• Aldi is welcoming trend-led bottles inspired by city bars and fashionable holiday destinations to its wine range
• Algarve red, crisp Tuscan pink and Provence Rosé land on shelves nationwide from 16^th March

ALDI LAUNCHES ‘EASTER LOCK BOX’ AFTER HALF OF PARENTS ADMIT TO EATING THEIR CHILD’S EASTER EGGS  

• 52% of parents confess to eating Easter eggs meant for their children, cracking approximately 10 days before the big day (26^th March)  

• Nationally, eating and replacing eggs could be costing families £436 million 

• Aldi is launching an Easter Egg Lock Box to help families resist temptation this Easter  

• Research also reveals Brits are set to purchase 381.5 million Easter Eggs this year, spending an estimated £3.21 billion¹