Digital Media Centre

ALDI PREDICTS 6 MILLION CANS OF BEER AND 3 MILLION PACKS OF CRISPS TO FLY OFF SHELVES IN LEAD UP TO ENGLAND’S FINAL

• Shoppers set to stock up ahead of England’s match against Spain on 14^th July, 8pm, which could see them win the Euros tournament
• Aldi says 37 beers will fly off the shelf every SECOND

Ahead of England’s final against Spain on 14^th July, 8pm, Aldi predicts shoppers will be stocking up for watch parties and celebrations.

NHS WORKER LANDS DREAM JOB AS ALDI’S CRISP TASTER 

• George Critchley, 38, won a nationwide competition to become Aldi’s first ever Crisp Taster 

• The role will involve reviewing Aldi’s crisp range to help guide the supermarket’s buying team for next year’s range 

• Snack-mad George, who is a father of two, even had crisp themed tables at his wedding 

HELLO AGAIN! SYRIAN CHEESEMAKERS’ ‘HELLO-MI ROLLS’ RETURN TO ALDI SHELVES FOLLOWING CHANNEL 4 SUCCESS

• Shoppers have a second chance to taste Hello-Mi Rolls – winner of Aldi’s Next Big Thing TV series, the Party episode
• The couple are ‘overjoyed’ that their speciality squeaky cheese is back on shelves
• Hello-Mi Rolls (£2.99, 230g) return to stores from 14^th July as a Specialbuy

ALDI CREATES HILARIOUS AUTO-REPLIES FOR SHOPPERS — AND IT’S NOT TOO LATE TO GET YOUR OWN! 

Aldi’s social media team has gone viral again after creating humorous auto-replies for shoppers heading off on holiday this summer.

ALDI PREDICTS SURGE IN SNACK AND BEER SALES IN LEAD UP TO ENGLAND’S QUARTER-FINAL SHOWDOWN

• Supermarket on course to sell 5 million packs of crisps and snacks, almost 1 million dips and 2.5 million pizzas ahead of England’s quarter-final against Switzerland, 6^th July, 5pm
• Almost 800,000 cans of own-label lager and 2 million bottles of wine are expected to fly off shelves as fans prep for viewing parties across the country

SIX UNDERRATED WHITE WINES ACCORDING TO ALDI’S WINE EXPERT

GOODBYE JUNE-UARY

ALDI PREDICTS A SURGE IN ICE CREAM SALES AHEAD OF HEATWAVE

• Supermarket predicts sales of ice cream to double during a week of hotter temperatures
• Over 12 million ice creams and lollies expected to fly off shelves
• Shoppers can save up to 64% on ice creams vs premium brands

THREE OF ALDI’S OWN-LABEL GINS NAMED AMONGST BEST IN THE WORLD

• The supermarket’s Haysmith’s brand takes home three golds at this year’s Spirits Business Global Gin Masters
• Shoppers can also save an incredible 43% compared to premium brands

Aldi’s own-label brand Haysmith’s scored a hat-trick of wins, having been named amongst the best globally at the Spirits Business Global Gin Masters.

ALDI’S LAUNCHES POOL AND GARDEN RANGE INCLUDING WATER HAMMOCK 

• The new range starts from just £1.99 

Summer is officially back at Aldi as the supermarket is set to launch its latest range of pool and garden must-haves – and products start from as little as £1.99. From giant play pools to relaxing hammocks, Aldi has all shoppers need to transform gardens into a summer sanctuary from 11^th July. But sunworshippers had better be quick as with all Specialbuys once they’re gone, they’re gone!