Digital Media Centre

ALDI’S LAUNCHES POOL AND GARDEN RANGE INCLUDING 12FT SWIMMING POOL

Summer is officially back at Aldi as the supermarket is set to launch its latest range of pool and garden must-haves. From quick to inflate pool to metal frame pools, Aldi has all shoppers need to transform gardens into a summer sanctuary from 21^st July. But sunworshippers had better be quick as with all Specialbuys once they’re gone, they’re gone!

ALDI TO LAUNCH HASH BROWN FRIES FOR JUST £2.79

• Brand new to shelves, Aldi’s Four Seasons Hash Brown Fries land in stores from 15^th July
• Aldi will be the only UK supermarket selling hash brown fries

For those looking for an option that’s perfect for breakfast, lunch, dinner, and as a snack, Aldi has shoppers covered with its brand-new Four Seasons Hash Brown Fries (£2.79, 550g).

ALDI PREDICTS 6 MILLION CANS OF BEER AND 3 MILLION PACKS OF CRISPS TO FLY OFF SHELVES IN LEAD UP TO ENGLAND’S FINAL

• Shoppers set to stock up ahead of England’s match against Spain on 14^th July, 8pm, which could see them win the Euros tournament
• Aldi says 37 beers will fly off the shelf every SECOND

Ahead of England’s final against Spain on 14^th July, 8pm, Aldi predicts shoppers will be stocking up for watch parties and celebrations.

NHS WORKER LANDS DREAM JOB AS ALDI’S CRISP TASTER 

• George Critchley, 38, won a nationwide competition to become Aldi’s first ever Crisp Taster 

• The role will involve reviewing Aldi’s crisp range to help guide the supermarket’s buying team for next year’s range 

• Snack-mad George, who is a father of two, even had crisp themed tables at his wedding 

HELLO AGAIN! SYRIAN CHEESEMAKERS’ ‘HELLO-MI ROLLS’ RETURN TO ALDI SHELVES FOLLOWING CHANNEL 4 SUCCESS

• Shoppers have a second chance to taste Hello-Mi Rolls – winner of Aldi’s Next Big Thing TV series, the Party episode
• The couple are ‘overjoyed’ that their speciality squeaky cheese is back on shelves
• Hello-Mi Rolls (£2.99, 230g) return to stores from 14^th July as a Specialbuy

ALDI CREATES HILARIOUS AUTO-REPLIES FOR SHOPPERS — AND IT’S NOT TOO LATE TO GET YOUR OWN! 

Aldi’s social media team has gone viral again after creating humorous auto-replies for shoppers heading off on holiday this summer.

ALDI PREDICTS SURGE IN SNACK AND BEER SALES IN LEAD UP TO ENGLAND’S QUARTER-FINAL SHOWDOWN

• Supermarket on course to sell 5 million packs of crisps and snacks, almost 1 million dips and 2.5 million pizzas ahead of England’s quarter-final against Switzerland, 6^th July, 5pm
• Almost 800,000 cans of own-label lager and 2 million bottles of wine are expected to fly off shelves as fans prep for viewing parties across the country

SIX UNDERRATED WHITE WINES ACCORDING TO ALDI’S WINE EXPERT

GOODBYE JUNE-UARY

ALDI PREDICTS A SURGE IN ICE CREAM SALES AHEAD OF HEATWAVE

• Supermarket predicts sales of ice cream to double during a week of hotter temperatures
• Over 12 million ice creams and lollies expected to fly off shelves
• Shoppers can save up to 64% on ice creams vs premium brands