Digital Media Centre

FREE BEER? ALDI’S SEARCH FOR AN OFFICIAL BEER TASTER IS BACK

• Winner will receive free beer in exchange for their feedback which will guide decisions on Aldi’s next range
• Last year’s lucky recruit Emma Budd claim’s role was ‘a career highlight’
• Budding connoisseurs have until 21^st August to apply for the role

ALDI REPORTS OVER 35% SPIKE IN RIOJA ROSÉ SALES AS BARBIEMANIA SWEEPS UK

Aldi has recorded a boost in pink wine sales as ‘Barbiemania’ continues to sweep the country.  

BEAT BLOCKBUSTER PRICES – SHOPPERS CAN SAVE UP TO 91% ON CINEMA SNACKS WITH ALDI ALTERNATIVES

As a host of exciting movies hit UK big screens this summer, including the much-anticipated Barbie movie, Aldi is on hand to help shoppers combat extortionate cinema snack prices with affordable alternatives – from just 99p.

ALDI GOES LARGE WITH LATEST ALDIMANIA RANGE

Eagle-eyed residents in Blackpool have spotted some new attractions in and around the iconic Pleasure Beach. To launch its latest Aldimania clothing line, Aldi has unleashed extra large versions of its new products around the seaside-town.

ALDI INTRODUCES PURPLE SHAMPOO AND MOISTURE MASK TO BONDED HAIRCARE RANGE

• The latest Lacura launches could save shoppers up to 88% compared to Olaplex
• The supermarket also introduces its first-ever hair Elasticiser, £30 cheaper than Phillip Kingsley, and Honey Infused Hair Oil offering savings of 86% compared to Gisou

SOLIHULL COUPLE LAND ALDI LISTING AFTER APPEARING ON CHANNEL 4 SHOW

• Katherine and Harry Jenner’s rum will be listed in stores nationwide after appearing on Aldi’s Next Big Thing last year
• Burning Barn’s British Apple Spiced Rum (£17.99, 70cl) lands on shelves from 10^th August

PUMP UP THE VOLUME! ALDI LAUNCHES TEXTURISING HAIR SPRAY THAT IS 89% CHEAPER THAN ORIBEPUMP UP THE VOLUME!

• Specially formulatedwithZeolite, Aloe Vera, Mango and Watermelon Extract,the revitalising spray promises to volumise and add body to everyday looks
• Priced at just £3.49 a bottle, shoppers could save almost 90% compared to leading luxe hair care brands

NEW BLANC ON THE BLOCK? WINE EXPERT SAYS ALDI’S £5.29 VERDEJO IS THE PERFECT ALTERNATIVE TO SAUVIGNON BLANC   

• Mistress of Wine, Sam Caporn, advises those that might be stuck in a ‘white wine rut’   
• Supermarket’s Baron Amarillo Rueda Verdejo has also had the seal of approval from Aldi’s 2023 Wine Club panel, as it’s described as “the perfect compromise between Sauvignon Blanc and Pinot Grigio!” 

Sick of Sauvignon Blanc? Aldi’s wine expert and Mistress of Wine, Sam Caporn, suggests fans of the popular white should try something new this summer; Aldi’s Baron Amarillo Rueda Verdejo (£5.29, 75cl).  

ALDI LAUNCHES CHERRY AND PASSION FRUIT GINS THAT ARE 20% CHEAPER THAN GORDON’S