Digital Media Centre

SCENTS OF SUMMER – ALDI LAUNCHES NEW MEDITERRANEAN HOME FRAGRANCE RANGE FROM JUST £3.99

• Aldi helps shoppers step into summer with its NEW Mediterranean home fragrance range
• Providing beachy aromas of Sandalwood, Sea-salt and Cedarwood, sure to lift home ambience
• Landing in stores from 21^st May for just £3.99

ALDI LAUNCHES £5.99 WHITE WINE THAT EXPERTS ARE CALLING “GENIUNELY RARE”

• This isn’t the Shiraz shoppers know – Aldi’s NEW Kooliburra White Shiraz is a white wine made from the famous red grape
• Wine expert calls it a “genuinely rare and exciting find” that’s perfect for Pinot Grigio lovers
• The £5.99 (75cl) bottle is set to be the surprising sip of the summer with its crisp, fresh flavour

ALDI’S PET RANGE RETURNS WITH THE NEW COOLEST SUMMER ESSENTIALS 

• Aldi’s paws-itively popular cooling pet range is back, helping avoid ‘hot dogs’ this summer  
• The range features a NEW Colour Changing Cooling Harness, which conceals a pattern to indicate overheating, along with returning favourite Cooling Mat
• Available in stores from 14^th May

ALDI BRINGS BACK FAN FAVOURITE MATCHA FOR JUST £1.49

• Hailed as a “favourite” by Aldi shoppers, Aldi’s Mokate Matcha Latte returns to the middle aisle from 7^th May as part of the Taste of Asia range
• Available in ‘Original’ and ‘Strawberry’ flavours, the Japanese-inspired drinks land as #Matcha continues to surge in popularity with over 4.3 million TikTok videos

ALDI LAUNCHES NEW HIGH PROTEIN EGG BITES FOR JUST £1.99

• The NEW Crestwood Egg Bites arrive in three flavours including Spinach & Red Pepper, Cheese & Bacon and Chicken & Leek
• Available in stores from 29^th April

ALO-DA! BRITS GO WILD FOR DAD CHIC 

ALDI LAUNCHES LIMITED-EDITION HAWAIIAN SHIRTS INSPIRED BY FAN FAVOURITE SPECIALBUYS 

• Aldi serves up summer style with limited-edition Hawaiian shirts featuring Specialbuy favourites from BBQs to DIY tools, as research suggests dad fashion is enjoying a revival 

• The giveaway launches ahead of BBQ season as 73% say they opt for Hawaiian shirts as soon as the sun comes out  

ALDI LAUNCHES NEW GUT-FRIENDLY FIBRE DRINKS FOR AS LITTLE AS 99P

• The NEW Juice Company Fibre Boost Juice Drinks contain 6g of fibre per bottle and come in at under £1
• The supermarket also sells 99p Health Juice Shots

Aldi is serving up a fresh blend of flavour and feel-good benefits with its NEW The Juice Company Fibre Boost Juice Drinks (99p, 250ml), giving shoppers an easy way to support wellbeing at an unbeatable price.

DOUGH-NOT MISS OUT!

ALDI’S SELL-OUT PIZZA OVEN RETURNS ALONGSIDE BBQ MUST HAVES

• Get a ‘pizza’ the action with the return of the shopper loved Gas Pizza Oven (£69.99)
• Aldi’s Outdoor Dining collection arrives in stores from 30^th April

FREE WOODEN TOYS! ALDI LAUNCHES NATIONWIDE SEARCH FOR ITS FIRST EVER ‘WOODEN TOY TESTER’  

• Aldi is on the lookout for one lucky child to become its official ‘Wooden Toy Tester’ 
• Perks of this role of a lifetime include securing Aldi’s latest Wooden Toy range for FREE – and having their say in what Wooden Toys Aldi should make next 
• The news coincides with the anticipated launch of the new summer Wooden Toy range, which arrives to stores on 17^th May