Christmas
LOVE IS ALL AROUND AS ALDI TEASES CHRISTMAS ADVERT AND KEVIN POPS A BIG QUESTION
3 November, 2025- Aldi teases its Christmas Advert with part one of three episodes
- Tease delivers a romantic, gesture from the supermarket’s iconic festive character
- Two more episodic adverts promise festive fun, surprises, and plenty of heart
Aldi has delighted fans by dropping a heartwarming teaser that confirms the much-anticipated return of its iconic Christmas character, Kevin the Carrot. As he celebrates his 10th anniversary, Kevin will be returning to screens for the 2025 festive campaign but with an exciting, romantic twist.
Set to launch on Monday 3rd November, the first episodic advert will see Kevin embark on a romantic quest, culminating in a momentous proposal to his beloved Katie the Carrot.
The initial teaser shows Kevin and Katie’s beloved dog, Caulidog, in a festive, snowy scene, excitingly waiting outside Katie’s house for a truly memorable moment.
With a diamond ring attached to its collar, Kevin delivers a queue-card-wielding spectacle, asking Katie the BIG question in a gesture sure to warm hearts across the nation. This romantic opener is just the beginning, with two more adverts set to unfold throughout the festive period, promising further fun, surprises, and plenty of Aldi Christmas spirit.
Julie Ashfield, Chief Commercial Officer at Aldi UK, said: “We know how much our customers adore Kevin, and this year, to mark his 10th anniversary, we wanted to bring an extra sprinkle of magic and romance to his story. This teaser sets the stage for a truly heartwarming Christmas, reminding us all that love is at the heart of the festive season. We can’t wait for everyone to join Kevin and Katie on their journey and see what other surprises we have in store.”
Shoppers should keep their eyes peeled to see whether Katie says the all-important, three-letter word.
The teaser launches on Monday 3rd November, with the advert hitting TV screens for the first time from 8:15pm. The following two episodes will launch across the festive season.
-ENDS-
For further information or images, please contact the Aldi Communications Team on:
alditeam@clarioncomms.co.uk
020 7479 0910
