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THE LI-CURE TO THE WINTER BLUES, ALDI WINS BIG AT THE SPIRITS BUSINESS LIQUEUR MASTERS!
07 Nov 2019


  • Aldi’s liqueurs have scooped FOUR medals at the Spirits Business Liqueur Masters
  • Aldi’s Infusionist Fig, Honey & Cinnamon Rum Liqueur has won one of the top awards – a ‘Masters’
  • Tipples including the Infusionist Caramel & Hazelnut Rum Liqueur, Ballycastle Strawberry & Cream Liqueur and Specially Selected Irish Cream Liqueur  took home Gold medals
Aldi has been named the best place to get into the festive spirit this Christmas, as the supermarket scooped an incredible four medals, including a sought after ‘Masters’, at this year’s Spirits Business Liqueur Masters.
The nation’s ‘favourite supermarket’[1] showcased four of its festive flavoured liqueurs, winning over the judges, who praised each spirit highly for both their outstanding quality and great taste. Taking home a coveted ‘Masters’ title, the Infusionist Fig, Honey & Cinnamon Rum Liqueur proved to be a popular choice – with notes of sweetness and spice, this rum liqueur retails at the equally tempting price of £9.99.
With rum sales exceeding £1bn in 2018 and Brits now often opting for spiced and flavoured varieties of the popular spirit, Aldi is giving gin a rum for its money this Christmas![1] As well as winning big with the Infusionist Fig, Honey & Cinnamon Rum Liqueur, Aldi also took home a gold medal for it’s Infusionist Caramel & Hazelnut Rum Liqueur (£9.99).
 
Last year’s Silver winner, Specially Selected Irish Cream Liqueur (£5.99) impressed the judges enough to secure a ‘Gold’ medal in this year’s blind tasting alongside the new Ballycastle Strawberry & Cream Liqueur (£9.99).

Aldi’s spirits range has gone from strength to strength, having been awarded an impressive 52 medals at international competitions this year alone, as well as scooping a staggering total of 222 medals across the entire beers, wine and spirits range. For more information about Aldi’s award-winning range, visit https://www.aldi.co.uk/c/spirits/all-spirits.

-ENDS-

For further information, images or to request a sample, please contact the Aldi BWS team on: alditeam@clarioncomms.co.uk / 020 7479 0910 / www.twitter.com/AldiUK

Award Wins:
The Spirits Business Liqueur Masters
Awarded Master
•             Infusionist Fig, Honey & Cinnamon Rum Liqueur – Fruit
Awarded Gold
•             Specially Selected Irish Cream – Irish Cream
•             Ballycastle Strawberry & Cream Liqueur – Cream
•             Infusionist Caramel & Hazelnut Rum Liqueur – Confectionary

*Scottish customers are not able to buy products that fall below the MUP. Any orders placed to Scottish addresses which do not meet the requirements of MUP will be refunded.
 
[1] Good Housekeeping Food Awards, 2019 - https://www.aldi.co.uk/goodhousekeeping-awards

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