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ALDI AND MARK HIX POUR THEIR SOLE INTO NEW PREMIUM FISH RANGE AND SEASONAL RECIPES

• Aldi launches new premium British Fish Specialbuy range, which includes the likes of Dover Sole, Lemon Sole and Turbot
• The supermarket is the cheapest place to pick up these restaurant quality fish – available from just £1.49 from 13^th May
• Leading Chef, Mark Hix, shares his exclusive restaurant quality recipes so families can cook from home, as he encourages more people to be adventurous with fish choices

Those who can’t wait any longer for indoor eateries to open up (or have struggled to book a place at their favourite fish restaurant) need not fear as Aldi has Turbot-charged  its fish range with the launch of its new and exciting restaurant-quality products – for a fraction of the price. The new range includes Dover Sole, Monkfish Medallions, Turbot, Hake and Lemon Sole and aims to get the nation exploring their palettes when it comes to eating fish.

To celebrate the launch, which lands on shelf today, renowned Chef and Restaurateur, Mark Hix, has devised a selection of simple but delicious recipes to ensure shoppers have all the knowledge they need to whip up these delights, and bring a true dine-out experience to the home.

Starting from the phenomenal price of £1.49, Aldi’s brand new British Fish range is the cheapest supermarket offering of restaurant-quality fish on UK shelves – proving shoppers don’t need to sacrifice quality for price. With the new range joining the Specialbuys line-up, shoppers should be quick to cast their line because once they’re gone – they’re gone!

Each week a new quality fish will be landing on shelves. First up is restaurant staple, Dover Sole (£3.69, 250g); two meaty fillets which are deliciously mild and sweet in flavour. Simply season with salt and pepper and pan fry for 8-10 mins and it creates a melt in the mouth succulent texture. Food for thought: alternative retailers such as M&S Food at Ocado are selling Dover Sole at £39.99 per kg[1] – 63% more expensive than Aldi!

The new range also includes the delicate tasting Lemon Sole (£2.69, 300g); a light, sweet and tender fish, which has a finer-flake texture and one not to be missed. Or try the Monkfish (£3.99, 200g); a premium mild whitefish with a juicy meaty texture which will be sure to take centre stage of any meal. Top tip: it’s a restaurant favourite and perfect in a curry, tacos or simply stir fried.

Julie Ashfield, Managing Director of Buying at Aldi UK, said: “At Aldi, we’re committed to supporting British food producers and the launch of this new range marks our most premium fish offering yet. With so many challenges facing the British fishing industry, we’re delighted to offer our customers restaurant quality food at Aldi’s affordable prices.”

Leading Chef and Restaurateur, Mark Hix, said: “Our coastlines are teeming with wonderful, tasty native fish and I’ve been campaigning for years to encourage more people to try them. During lockdown I’ve seen a real shift towards eating seasonal and local food and with this new range, Aldi is giving more people the chance to try these fantastic British fish at great value prices. I’m also delighted to be able to share some simple seasonal recipes to give families all the tools they need to create the full restaurant experience right at home.”

To take full advantage of Aldi’s latest premium offering, try one of Mark Hix’s fin-tastic recipes, which aim to give ‘restaurant quality’ step by step advice on how to cook up a storm and impress with these high end dishes!

Pan-fried Dover sole with capers

Serves 2

A popular first division fish that doesn’t need any messing with at all. A Dover sole is best cooked and served on the bone in my eyes. New potatoes and buttered spinach are the perfect match, nice and simple.

• 2 Dover soles, skinned and scaled
• Salt and freshly ground white pepper
• 2 tbsp vegetable or rapeseed oil
• A couple good knobs of butter
• 1 tbsp chopped parsley
• 1 tbsp capers, drained

Heat the oil in a large, preferably no stick frying pan, season the fish and place it in the with the skinned side down and cook on a fairly high heat for 3-4 minutes until nicely coloured then carefully turn it over, add half the butter and cook for another 2-3 minutes. You can finish the fish in the oven if you wish.

Transfer the fish to warmed serving plates then add the rest of the butter to the pan with the parsley and capers, heat for 2 seconds then spoon over the fish.

Monkfish, Pea and Orange Salad

Serves 4

• 200-250 g monkfish medallions
• Sea salt and freshly ground black pepper
• A little rapeseed oil for frying
• A good knob of butter
• 60-70g cooked or frozen peas
• A handful of small salad leaves and herbs
• For the dressing
• The grated zest and juice of a small orange
• 1tbls cider vinegar
• 3tbls rapeseed or olive oil

Heat the rapeseed oil in a frying pan, season the pieces of monkfish and fry for 2-3 minutes on each side, adding the butter when they are turned then transfer to a small plate. Whisk all of the ingredients for the dressing, ass the peas and season. To serve arrange the pieces of monkfish on serving plates with the salad leaves and spoon over and around the peas and dressing.

Aldi’s Premium Fish Range is on sale now, with a new Specialbuy landing each week:

• 13/05/21 – Dover Sole (£3.69, 250g)
• 20/05/21 – Mackerel Fillets (£1.69, 200g)
• 27/05/21 – Lemon Sole (£2.69, 300g)
• 03/06/21 – Monkfish Medallions (£3.99, 200g)
• 01/07/21 – Hake (£2.99, 250g)
• 08/07/21 – Lemon Sole (£2.69, 300g)
• 15/07/21 – Smoked Sardine (£1.49, 160g)
• 22/07/21 – Turbot (£24.95 per kg)

[1] Ocado Dover Sole – prices as of 29.04