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ALDI BECOMES FIRST UK SUPERMARKET TO LAUNCH RARE GLOWBERRY FLAVOUR OF PRIME HYDRATION DRINK

In a UK supermarket first, Aldi is bringing the brand-new flavour of Prime Hydration Drink, Glowberry, to its stores. For just £1.99, the drink will be available as a Specialbuy from 17th October. And as with all Specialbuys – once they’re gone, they’re gone!

The NEW Glowberry flavour, which tastes of sour apple berries, has not been widely available in supermarkets for fans in the UK, but luckily for Aldi shoppers, the highly sought-after variant will be available nationwide after proving extremely popular with shoppers over in the US.

What’s more, shoppers can try and get their hands on the ‘Rare’ and ‘Ultra Rare’ variants of the Glowberry flavour, as the incredibly scarce bottles land in Aldi stores.  

Prime Hydration, which is 10% coconut water, contains electrolytes, B vitamins and BCAAs, has zero sugar and only around 20 calories per bottle.

Following previous launches of Prime in stores, the supermarket saw high shopper demand. To ensure as many people as possible get the opportunity to buy the Glowberry flavour, a purchase limit of one per customer has been set.

Prime Hydration Glowberry will be available to purchase in stores from 17th October. Shoppers best move swiftly – as with all Specialbuys, once they’re gone, they’re gone!

-ENDS-   

For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or alditeam@clarioncomms.co.uk

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