Digital Media Centre

ALDI CLEANS UP WITH THREE WHICH? AWARDS FOR ITS OWN BRAND WASHING POWDER

• Aldi’s own-brand Almat Bio Washing Powder has beenawarded Best Buy, Great Value and Eco Buy accolades by Which?
•  The supermarket scored higher than leading brand Ariel, as well as Ecover and Persil
• Aldi’s Almat Washing Powder is a whopping 57% cheaper per wash than Ariel

Aldi’s Almat Bio Washing Powder has officially been named the best washing powder by consumer champion Which? beating the likes of Ariel, Ecover and Persil to take the top spot.  Aldi’s own-brand washing powder also won the coveted Great Value and Eco Buy accolades.

Shoppers can pick up the award-winning washing powder for just £3.95 (2kg), that’s less than 10p a wash – 57% cheaper per wash than Ariel.

ALDI	ARIEL
Almat Bio Washing Powder, £3.95 (2kg)	Ariel Washing Powder Original, £9 (2.6kg)
SAVING:  £1.49 per kg (43%)

Following rigorous testing, the Which? panel of experts scored Aldi’s Almat Bio Washing Powder an impressive 79% beating leading brand Ariel (78%).

Judges were particularly impressed by how well the detergent performed against all stains, as well as keeping clothes white and bright, whilst still being eco-friendly.

Julie Ashfield, Managing Director of Corporate Buying at Aldi, said: “Shoppers can be confident that clothes will be left clean and stain free thanks to Aldi.  Being awarded a Which? Best Buy for the Almat Bio Washing Powder speaks volumes about the quality of our products – why pay more when you can buy the best at Aldi.”

Find the full results on the Which? website and below:

1. Best Buy, Great Value & Eco Buy: Aldi Almat Bio Washing Powder – 79%
2. Best Buy: Ariel Original Powder – 78%
3. Best Buy & Eco Buy: Ecover Bio Washing Powder – 76%
4. Best Buy: Tesco Tropical Sunshine Powder – 76%
5. Best Buy: Ariel Original Gel – 74%
6. Best Buy: Sainsbury’s Bio Laundry Powder – 74%
7. Best Buy: Platinum Pods + Extra Stain Removal – 73%
8. Best Buy & Eco Buy: Ecover Bio Laundry Detergent – 73%
9. Eco Buy: Method Concentrated Laundry Detergent Wild Lavender – 72%
10. Ariel Platinum Gel + Extra Stain Removal – 72%
11. Ariel Platinum Pods + Febreze Odour Defence – 71%
12. Ariel Original Pods – 69%
13. Eco Buy: Lidl Formil Washing Powder Non Bio – 68%
14. Aldi Almat Non-Bio Washing Powder – 67%
15. Splosh Laundry Powder – 67%
16. Aldi Almat Premium 4 In 1 Action Bio Oxy Laundry Capsules – 67%
17. Great Value: Persil Bio Liquid Laundry Detergent – 66%
18. Great Value: Sainsbury’s Bio Liquid Laundry Capsules – 66%
19. Persil Bio 3 in 1 Capsules – 64%
20. Ariel Original Liquid – 64%
21. Ecover Non-Bio Washing Powder – 64%
22. Smol Bio Laundry Capsules – 64%
23. M&S Bio Whites Laundry Capsules – 62%
24. Bold Pods Cherry Blossom & Rose Water – 60%
25. Aldi Almat Super Concentrated Bio Liquid Wash – 58%
26. Morrisons Non Bio Laundry Gel – 56%
27. Lidl Formil Non Bio Laundry Gel – 54%
28. Morrisons Non Bio Laundry Tablets – 54%
29. Lidl Formil 3in1 Liquid Tabs Non Bio – 52%
30. Surf Tropical Lily Bio Liquid – 46%
31. M&S Sensitive Laundry Powder – 43%
32. M&S Non-Bio Liquid – 39%
33. Bio-D Concentrated Washing Powder – 34%

-ENDS-