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ALDI DROPS ITS FIRST EVER OWN BRAND LOUNGEWEAR COLLECTION

  • The Aldimania range includes trendy hoodies, pyjama sets, hipsters and socks
  • Taking inspiration from other brands, the new capsule collection will feature on the main billboard in Leicester Square, London today
  • To show shoppers exactly what’s on offer, watch the Aldi fashion collection drop here

Aldi’s just done it. Forget expensive designer clothes and join the Aldimania, getting the look for less with Aldi’s first branded loungewear collection.

Online from this Sunday 25th April and in stores from 29th April, the supermarket giant has announced the range in style – with a billboard in London’s Leicester Square and a fashion first video that showcases the collection. Breaking new ground, the range encourages Aldi fans to be loud and proud with the new Aldimania lines, which can kit them out from head to toe. 

Aldi has long offered its shoppers branded clothing from summer staples to winter warmers, but is now the new kid on the block, venturing into the loungewear own brand space for the first time. Aldi knows how loyal its customer base is, with close to two million followers on its Facebook page alone and now fans can take the Aldimania offline for the first time in the supermarket’s history.

The new collection is available from the Aisle of Aldi from Thursday 29th April and online from Sunday 25th April, but shoppers must remember, as with all Specialbuys, once they’re gone, they’re gone!   

Aldimania Hoodie

Serving both practicality and style, the Aldimania Hoodie (£14.99/online only) features adjustable drawstrings and can be worn to enjoy a relaxing day out or to snuggle up on the sofa and watch a movie, making it a versatile must-have for any wardrobe. Its versatility doesn’t stop there as the gender-neutral hoodie is designed to complement all shapes and sizes, ranging from small to XXL.

Aldimania Pyjama Bottoms
Aldimania Pyjama Top

True fans can enjoy a good night’s sleep in style with Aldimania Pyjamas (£12.99/online only). The set includes a branded white, short-sleeved t-shirt which features a crew neck finish, as well as matching light grey shorts, with an elasticated waistline for maximum comfort. The women’s version is available in small to large sizes, and the men’s option in small to XXL.

Aldimania Hipsters
Aldimania Hipsters

Complete the look with a pair of Aldimania Hipsters (£4.99) that come in a pack of two, with two different options available – a pack a vibrant red & a classic light grey or a traditional blue & dark blue. Each features an elasticated Aldi branded waistband, with sizes ranging from small to XXL. The Aldimania doesn’t stop there as super fans can style out an outfit with a pair of trendy Aldimania Socks (£1.49), which will be available online and in stores soon! The socks come in three different Aldi logo styles to suit any look, and cater to 2.5/5, 6/8 and 9/11 shoe sizes.

Aldimania Socks White
Aldimania Socks Colour
Aldimania Socks Black

Aldi’s Aldimania range can be seen here is available to pre-order online from Sunday 25th April, and to buy in stores from Thursday 29th April.

For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or alditeam@clarioncomms.co.uk

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