Product News


Eagle-eyed residents in Blackpool have spotted some new attractions in and around the iconic Pleasure Beach. To launch its latest Aldimania clothing line, Aldi has unleashed extra large versions of its new products around the seaside-town.

A giant version of Aldi’s new Aldimania Bucket Hat was seen on the streets of Blackpool, heading for Blackpool Tower. And it’s not just bucket hats – a pair of giant Aldimania sliders were even spotted on Pleasure Beach.

The stunt caused quite a stir on social media, with one user saying, “Now that would keep the sun off you🌞and keep you dry🌧️🤣. Would triple up as a tent as well!”

Aldi’s latest Aldimania clothing line includes a reversible Bucket Hat (£4.99), T-Shirts (£6.99) in a choice of two designs and Sliders (£5.99). The range is available to purchase in stores only from this Sunday.

The Aldimania range is available in stores from 23rd July, while stocks last.

For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or