Product News

ALDI INTRODUCES TWO NEW ENGLISH WINES AS DEMAND FOR HOME GROWN VINO SOARS 

  • The locally sourced tipples, which include a Cuvée and Pinot Noir Rosé, have arrived in stores ahead of English Wine Week (18th – 26th June) 
  • Aldi has reported a 160% increase in sales of its English Rosé YoY 

Aldi is introducing two brand new English wines to its range as Brits’ preference for home grown vino continues to soar.  

Following a huge 160% increase in sales of English Rosé year on year, the supermarket is launching a Specially Selected Pinot Noir Rosé (£10.99, 75cl) and a Specially Selected English White Cuvée (£9.99, 75cl). What’s more, the new additions are available in stores now – just in time for Brits to stock up ahead of English Wine Week (18th – 26th June).  

Produced in the vineyards of Devon, Aldi’s Specially Selected English White Cuvée delivers notes of fresh green apple, lime zest and melon for well-balanced finish.  Clean, crisp and wonderfully dry, it is perfect for summertime sipping at alfresco gatherings.  

Aldi’s pretty in pink Specially Selected Pinot Noir Rosé, also produced in Devon, offers delicate floral notes on the nose and vibrant strawberry and raspberry flavours on the palate. Made with the highly versatile Pinot Noir grape, it pairs perfectly with thyme-roasted chicken, salmon, and salads.  

The new additions join Aldi’s award-winning English Wine offering, which also includes an English Sparkling Rosé (£15.99, 75cl) launched in a Britannia themed bottle for recent Jubilee celebrations.  

Julie Ashfield, Managing Director of Buying atAldi, says:We’ve taken huge strides with our fantastic English wine suppliers and it is great to see it becoming increasingly popular with our customers. We’re proud to be championing English vineyards more and more within our award-winning wine range – it is the wine creators’ passion and skill that help us to provide shoppers with the best quality products at competitive prices.”  

Aldi’s English wine line-up includes:   

Specially Selected English Sparkling Rosé (£15.99, 75cl) 

Rosé lovers can enjoy notes of raspberry and brioche aromas for a long and elegant finish preceded by a lively, crisp and fresh palate. What’s more, at just £15.99, this tipple is 43% cheaper than similar products found a Waitrose1. Available in stores now.  

Specially Selected English White (£8.49, 75cl) 

Pale gold in colour with lemon, pear and herbal notes on the nose. An easy going wine, with a soft well rounded body, medium dry and notes of citrus and peach. Available in stores now*.

Specially Selected English Sparkling White (£15.99, 75cl) 

This fresh and fruity sparkler bursts with notes of lemon and green apple for a wonderful depth and refreshing citrus finish. Available in stores now.

Winemaster’s Lot English Sparkling (£19.99, 75cl) 

Boasting top spots in numerous coveted industry awards including the Daily Mail, Olive, IWSC and IWC Wine awards, this award-winning bubbly is rich and soft in texture with a toasty character that complements notes of citrus and orchard fruits.  Available in stores and online now. 

Specially Selected English Red (£7.99, 75cl)  

With a silky structure and deep red hues, this well-rounded red gives berry aromas that are complemented by soft tannins, leading to a generous, lingering finish.  

Specially Selected English Pinot Noir Early (£10.99, 75cl)  

This medium, deep ruby red wine boasts fruity aromas that meets hints of violet. Notes of cherry, blackberry and summer fruits perfectly blend with toasted oak flavours for a bodied flavour on the palate. Available in stores and online now.  

Aldi’s full English wine range is available to buy online and in stores now. 

For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or alditeam@clarioncomms.co.uk

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