Digital Media Centre

ALDI JUMPS ON VIRAL BUBBLE TEA TREND WITH THE LAUNCH OF NEW EASTER EGGS

24 February, 2025

· The supermarket’s latest innovation combines Gen-Z’s beloved bubbly drink with the iconic Easter egg

· Available in stores now

This Easter, Aldi is breaking the mould by transforming the traditional chocolate egg into a playful treat with the launch of its NEW Dairyfine Bubble Tea (£7.99, 215g), available in stores now.

Inspired by global craze bubble tea —which has exceeded over 8.3 billion views on TikTok— these unique Easter eggs offer a fun twist on a viral classic.

Aldi’s Dairyfine Bubble Tea is designed to delight shoppers with a fusion of flavours and textures that will make this Easter special. Shoppers can pick up the white chocolate hollow cups in two mouthwatering flavours:

Mango & Peach: A mango flavoured white chocolate cup filled with milk chocolate-coated malt balls, peach-flavoured filled marshmallows and a rock candy straw

Strawberry: A strawberry flavoured white chocolate cup filled with milk chocolate-coated malt balls, strawberry-flavoured filled marshmallows and a playful rock straw

The NEW Dairyfine Bubble Tea is available in Aldi stores now.