Product News

ALDI LAUNCHES FIRST DRIED FLOWER BOUQUET – 40% LESS THAN BLOOM & WILD!

Aldi has today announced the launch of one of its most ‘Instagrammable’ products to date – the blooming lovely Dried Flowers Bouquet. The Insta-worthy florals are arriving online only from 28th July and are set to send interior enthusiasts wild this summer. 

A regular on social feeds and a table scaping must-have, dried flowers are one of the most sought-after interior trends this year, racking up more than 2.5million tags on Instagram alone1!   

Shoppers can choose between two gorgeous bouquets Natural or Pink. Bursting with fashionable pampas grass, along with scatterings of soft, subtle toned bunny tails and gorgeous white delphinium and spray rose, the new statement bouquets are sure to be popping up all over social feeds this summer. 

At just £29.99, Aldi’s Dried Flowers Bouquet offers the designer delivery flower service for a whole lot less – at Bloom & Wild the similar Mimi Bouquet will set shoppers back a huge £50, which is £20 more than Aldi’s.  

ALDIBLOOM & WILD 
      
ALDI DRIED FLOWER BOUQUET  (£29.99)  BLOOM & WILD MIMI DRIED FLOWER BOUQUET (£50)  
Saving of £20.01 (40%)  

The long lasting, effortlessly chic floral arrangement arrives wrapped in vintage-inspired kraft paper, tied lovingly with ribbon and packed securely, making it the perfect gift for any occasion.  

Aldi’s Dried Flower Bouquet is available online only from 28th July.  

-ENDS- 

For further information, images or to request a sample, please contact the Aldi Communications Team on:  
alditeam@clarioncomms.co.uk  

020 7479 0910 

www.facebook.com/AldiUK  

www.twitter.com/AldiUK  

www.instagram.com/AldiUk  

Please contact the Aldi team at Clarion to confirm product details and availability prior to print 

For more details on Aldi’s award wins, please visit www.aldi.co.uk/awards 

For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or alditeam@clarioncomms.co.uk