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ALDI LAUNCHES HYDRATING MOISTURISERS THAT ARE 73% CHEAPER THAN WELEDA
- The range includes a Moisturising Cream, hydrating Gel Serum, and illuminating Primer Moisturiser
- Skincare enthusiasts could save a total of £99 compared to cult skincare brands Weleda and Elemis
Shoppers can embrace the New Year with a revitalised skincare routine as Aldi’s health & beauty brand, Lacura, welcomes a brand NEW range to stores from 25th January,while stocks last.
With prices starting from just £3.99, the latest collection boasts formulations designed to shield and nourish skin throughout the colder months – much like specialist brand, Weleda, which has gained a celebrity following from the likes of Victoria Beckham and Hailey Bieber1.
Enhance and hydrate the skin’s barrier with Lacura’s Moisturising Cream (£3.99, 75ml). A multi-purpose cream that can be applied to all areas of the body, it’s formulated with organic sunflower oil, calendula, pansy and chamomile extract, helping textures feel stronger and protected. Available in a Rich and Light formulation.
Designed to improve skin textures and balance complexions, the Hydrating Gel Serum (£4.99, 50ml) is packed with organic aloe juice and antioxidant-rich cica prebiotics, which work to eliminate dry skin caused by winter weather.
Enriched with green tea seed oil and ginger extract, the Illuminating Primer Moisturiser (£4.99, 50ml) moisturises and hydrates whilecreating an effortlessly dewy complexion. A perfect base for make-up but also beautiful when worn alone for a healthy glow.
The new products launch following predictions that Skinminimalism will remain a significant trend throughout 20242, with shoppers embracing simple approaches to skincare routines.
Plus, with substantial savings of up to 73% compared to Weleda and 89% compared to Elemis, this is one range that is sure to get shoppers talking.
| ALDI | COMPETITOR |
 |  |
| LACURA RICH MOISTURISING CREAM £3.99, 75ML | WELEDA RICH SKIN FOOD £14.95, 75ML3 |
| SAVING: £10.96 (73%) | |
 |  |
| LACURA LIGHT MOISTURISING CREAM £3.99, 75ML | WELEDA LIGHT SKIN FOOD £14.95, 75ML4 |
| SAVING: £10.96 (73%) | |
 |  |
| LACURA HYDRATING GEL SERUM £4.99, 50ML | ELEMIS SUPERFOOD CICA CALM HYDRATION JUICE £44, 50ML5 |
| SAVING: £39.01 (89%) | |
 |  |
| LACURA ILLUMINATING PRIMER MOISTURISER £4.99, 50ML | ELEMIS SUPERFOOD GLOW PRIMING MOISTURISER £44, 60ML6 |
| SAVING: £0.63 PER ML (86%) | |
[1] Tiktok.com
Aldi’s new Skincare range will be available in stores from 25th January, while stocks last.
For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or alditeam@clarioncomms.co.uk