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ALDI LAUNCHES ITS FIRST ‘CHILL-TO-REVEAL’ RED WINE THAT TELLS SHOPPERS WHEN IT’S READY TO DRINK 

7 April, 2026

• Aldi’s NEW Specially Selected Rouge Clair (£8.99, 75cl) features a ‘magic’ thermochromic label that changes colour when the wine is perfectly chilled 
• The Aldi first, which lands in stores just in time for summer, takes the guess work out of serving red wine chilled 
• This light and fruity red is available in stores now 

Aldi launches its first red wine with a ‘smart’ thermochromic label that changes colour when it’s at the perfect temperature to drink, meaning no more wine-temperature guess work, just perfectly chilled red wine every time! The NEW Specially Selected Rouge Clair (£8.99, 75cl) is available in stores now. 

A style of red that has spilt out of chic wine bars into the mainstream, Aldi’s Specially Selected Rouge Clair is light and refreshing, bursting with notes of juicy summer berries and a hint of cherry. It’s the ultimate refreshing red and makes a perfect plus-one for any BBQ, picnic, or garden get-together. This innovation makes it easier than ever for wine lovers to enjoy the chilled red trend at the perfect temperature, without the premium price tag. 

Aldi’s NEW Specially Selected Rouge Clair (£8.99, 75cl) is available in stores nationwide now, while stocks last. 

-ENDS-