· New Classic Icons range includes wines from some of the world’s most prestigious regions
Margaux, Barolo, Pomerol…. all wines you’d expect to see on the finest wine lists. This season, Aldi will be making these and other top names available to shoppers at a fraction of the usual price tag as the supermarket refreshes its premium, online exclusive Classic Icons collection.
From a Châteauneuf-du-Pape to a Vintage Champagne, the collection of 29 stand-out wines range from just £5.49 to £24.99, making them up to 75% cheaper than competitor wines – most definitely a ‘Riesling’ to celebrate!
The new launch forms part of Aldi’s continued commitment to opening up the world of wine to its customers, with this Classic Icons range satisfying the growing demand from wine enthusiasts who are turning to Aldi’s website for their wine.
The stellar line-up includes wines from some of the most highly regarded regions and admired appellations. Wine lovers can treat themselves to classic Bordeaux Margaux and Pomerol wines or discover fine Burgundies such as Gevrey-Chambertin or Pouilly-Fuissé, alongside standout wines from the New World including Argentina and California.
There’s also cause for celebration for fans of Champagne. Shoppers will be able to enjoy a vintage 2012 version of Aldi’s hugely successful Veuve Monsigny champagne. 2012 is a year regarded as being one of the four great vintages of Champagne so far this century. With Aldi selling 1.9m bottles of bubbly last Christmas, this is sure to be a hit with sparkling wine lovers this festive season.
Sam Caporn, The Mistress of Wine, comments: “I am a huge fan of what I call ‘little luxuries’; by which I mean affordable, attainable treats and nothing for me encapsulates a ‘little luxury’ more than a delicious bottle of wine! From Champagne to Chablis and Pinot Noir to Pouilly-Fumé there is a bottle within this range to suit every palate and preference and any meal and moment. Just grab a corkscrew, relax and enjoy savouring a glass of something special.”
The full range will be available exclusivelyonline* this season, with shoppers able to get their hands on the first bottles available now, and launches staggered until December.
Champagne and Sparkling Wine
*Some lines are available in store.
Aldi has reported bumper bubbly sales so far this Summer thanks to soaring temperatures and Jubilee celebrations. The supermarket’s best-selling Castellore Prosecco Spumante DOC (£6.25, 75cl) saw its highest day of sales EVER in June, with an incredible one bottle flying off the shelf every second!
Aldi’s Specialbuys Summer Sale has just got even better with more products added, and now you can even shop the sale from your local middle aisle. Just popping in for a loaf of bread? Now you can also take bargain trampolines, tents and garden must-haves to the check out and make the most of savings with up to 50% off. Bargain hunters will need to be quick though, as with all Specialbuys once they’re gone, they’re gone.