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ALDI LAUNCHES NEW £4.99 HEATLESS CURLING SET THAT IS 70% CHEAPER THAN KITSCH
- Aldi’s cult beauty brand, Lacura, also welcomes 100% natural mulberry Silk Hair Scrunchies and Satin Beauty Pillowcases – priced at just £4.99, shoppers could save over £50 (77%) comparedto popular Slip and Kitsch alternatives
- Available in stores from 22nd June, the new additions arrive following increased awareness on healthy hair, with #HairHealth reaching over 582 million views on TikTok alone
This summer, prepare to revolutionise hairstyling routines, as Aldi’s popular health & beauty brand, Lacura, welcomes the NEW Heatless Curling Set (£4.99, 4PC) to its cult line-up. Available in stores from 22nd June, while stocks last.
The innovative, on-trend product creates damage-free curls and waves by wrapping locks into place using a heatless satin curling rod, scrunchies and claw clip. Its soft texture works in keeping hair supple and blending curls naturally whilst reducing frizz and split ends.
The lightweight design also means that it is perfect for overnight use, so why not pair with Aldi’s NEW Satin Beauty Pillowcase (£4.99).Available in a selection of colourways, this friction-free bedtime essential is designed to minimise breakage whilst promoting healthier hair. Beauty lovers can wake up with an instant DIY, salon-worthy hairstyle without any damage or hassle!
Also joining shelves is Lacura’s 100% natural mulberry Silk Hair Scrunchies (£4.99, 4PC). Gentle, durable and soft, leaving no marks on the hair, these popular hair accessories cause no damage and add a touch of glamour to everyday looks.
Offering damage-free styles without pulling on the purse strings, shoppers could bag an impressive saving of up to 83% compared to rivals, Slip and Kitsch:
| ALDI | COMPETITOR |
 |  |
| LACURA HEATLESS CURLING SET £4.99, 4PC | KITSCH HEATLESS HAIR CURLER[1] £17, 2PC |
| SAVING: £12.01 / 70% | |
 |  |
| LACURA SILK SCRUNCHIES £4.99, 4PC | SLIP FRENCH CANDY SKINNY SCRUNCHIES[2] £29, 4PC |
| SAVING: £24.01 / 83% | |
 |  |
| SATIN BEAUTY PILLOWCASE £4.99, 1PC | KITSCH SATIN PILLOWCASE[3] £21, 1PC |
| SAVING: £16.01 / 76% | |
| TOTAL SAVING: £52.03 / 77% | |
The Lacura Heatless Curling Set, Silk Scrunchies and Satin Beauty Pillowcases will be available in stores nationwide from 22nd June, while stocks last.
-ENDS-
For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or alditeam@clarioncomms.co.uk
Product news
ALDI’S SELL-OUT MILK FROTHER RETURNS WITH A SCANDI-INSPIRED LOOK
1 May, 2024
With over 66.9M views[1] on TikTok, those looking to jump on the Scandi trend need look no further than Aldi as its sell-out Milk Frother has got a stylish new look. Available in stores from 9th May, coffee fans will have to be quick to grab this kitchen gadget, as with all Specialbuys, once they’re gone, they’re gone!
