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ALDI LAUNCHES NEW DRAMATIC LASH MASCARA THAT IS 86% CHEAPER THAN LANCÔME

20 February, 2024

Beauty lovers looking to enhance natural lashes need look no further, as Aldi welcomes the NEW Lacura Dramatic Lash Mascara (£4.99, 8ml) to stores nationwide from 25th February.

Hitting shelves ahead of Mother’s Day (10th March), the cruelty-free makeup essential is designed with a rich and creamy formulation to offer smooth application, whilst its grooved bristles and full-bodied brush will help separate and define lashes.

Priced at just £4.99, shoppers can achieve naturally voluminous and fuller-looking lashes for less with savings of 86% (£3.84 per ml) compared to the ever popular Lancôme Hypnôse Drama Mascara (£29).

For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or alditeam@clarioncomms.co.uk

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