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ALDI LAUNCHES THREE NEW SHANDIES AS LOW ABV RAISES THE BAR

  • At just £1.19 per can, shoppers can save up to 43%[1] compared to rival brands

With beer and cider now the largest no and low category, and showing no signs of slowing down[1], Aldi has announced the launch of three brand-new shandy flavours to bolster its ‘nolo’ drinks offering this summer, and cans cost just £1.19 each.

The gluten-free and vegan-friendly shandies offer a lusciously refreshing tipple which all come in at 2.8% ABV, making them ideal for ‘guilt free’ summer picnics and alfresco dinners. What’s more, as ready to drink tipples continue to grow in popularity[2], the tasty trio meet the demand for on-the-go summertime sipping.

With savings of up to 43% compared to rival brands[3], shoppers can enjoy a taste of the British countryside with every glug – without pulling on the purse strings.

A lager than life Czech style pilsner, The Hop Foundry Lager Top (£1.19, 330ml) is the perfect uplifting tipple for any summer day. Brewed with classic European hops to give a morish bitter edge and partnered with subtle fruit flavours, this vibrant and fresh lager is topped with a healthy splash of lemonade to add a crisp, refreshing citrus character.

The Hop Foundry Beer Shandy (£1.19, 330ml) is an American Pale Ale combined with a generous drop of lemonade. A hop-packed IPA with tropical notes and a refreshing citrus aftertaste, shoppers can enjoy light beer which satisfies on both taste and price.

Spice up your life with The Hop Foundry Ginger Beer (£1.19, 330ml), a delicious combo of pale ale and fiery ginger beer. Subtle ginger heat is complemented with citrus hop notes, a flavour pairing sure to be a winner in the warm weather.

Available in single cans, these refreshing tipples are sure to be ale shoppers need this Summer.

Aldi’s new shandies are available to buy in-store now.

-ENDS-

For further information, images or to request a sample, please contact the Aldi BWS team on: alditeam@clarioncomms.co.uk

020 7479 0910

www.facebook.com/AldiUK

www.twitter.com/AldiUK

www.instagram.com/AldiUk

Please contact the Aldi team at Clarion to confirm product details and availability prior to print

*Scottish and Welsh customers are not able to buy products that fall below the MUP. Any orders placed to Scottish and Welsh addresses which do not meet the requirements of MUP will be refunded.


[1] TheIWSR.com  

[2] Drinksretailingnews.co.uk

[3] Shandyshack.co.uk

[1] Shandyshack.co.uk

For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or alditeam@clarioncomms.co.uk

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