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ALDI LAUNCHES VITAMIN EYE PRIMER 90% CHEAPER THAN BOBBI BROWN 

• Product hits shelves following success of last year’s Vitamin Face Primer, which also returns to stores from 18^th May 
• Joining the line-up includes Lacura’s fan favourite and five-star rated CC Glowing Serum, Hyaluronic Acid Foundation, Vitamin C Brightening Concealer and Collagen Lip Oil – highly praised by ITV This Morning’s beauty expert, Nadine Baggott 

Makeup prep just got better as Aldi’s popular health & beauty brand, Lacura, welcomes the NEW Vitabase Eye Primer (£4.99, 15ml) to its dermatologically tested and cruelty-free line-up. Available in stores from 18^th May, while stocks last. 

Specially formulated with Vitamin B, Shea Butter and Hyaluronate, this rejuvenating must-have effortlessly primes the eyes for smooth makeup application. Its fast-absorbing formula also boosts hydration to reduce the appearance of fine lines, wrinkles, and dryness. 

The exciting new offering follows the success of last year’s cult Lacura Vitabase Face Primer (£4.99, 50ml), which sold out in a matter of days¹. Also landing on shelves from 18^th May, the popular Specialbuy is formulated with Vitamin C, B, E, Shea Butter, Sodium and Hyaluronate, offering an instantly smooth, plump, and hydrated cover. With uplifting aromas of Geranium and Grapefruit Extract, the skin will feel perfectly prepped for makeup.  

With the trend of #CloudSkin hitting 45.3M on TikTok alone, the innovative duo could not land at a better time. What’s more, beauty lovers could bag an impressive saving of up to 90% compared luxury brand, Bobbi Brown: 

VITABASE EYE PRIMER VITABASE EYE PRIMER   £4.99, 15ML	BOBBI BROWN VITAMIN EYE BASE   £37.00, 15ML2
SAVING: £32.01 (89%)
LACURA VITABASE FACE PRIMER  £4.99, 50ML	BOBBI BROWN VITAMIN FACE BASE   £48.50, 50ML3
SAVING: £43.51 (90%)
TOTAL SAVING: £75.52 (88%)

The two products hit shelves alongside returning fan favourites from Lacura’s five-star rated seasonal makeup line – which were highly praised by beauty experts and shoppers alike following their initial launch last year.  

The Lacura Collagen Lip Oil (£3.49, 8ml), formulated with Collagen, Vitamin E and Shea Butter, was highly praised by ITV This Morning’s beauty expert, Nadine Baggott. Hailed as ‘amazing’, Nadine described the lip oil as a “beautiful Shea Butter moisturiser” with an incredible price point.  

Aldi shopper, MichOfEssex, comments: “It feels nice going onto my lips and makes them look supple. I wanted to get another few but it’s not available now! Please bring it back! It’s so nice!!!!” ★★★★★ 

Perk up dull, uneven skin tones with the multipurpose Lacura CC Glowing Serum (£4.99, 30ml). Formulated with Papain, Rose Extract and Sunflower Oil, this luxe serum delivers hydration, subtle colour correction and a soft-focus effect for visibly brighter looking skin. Simply add a few drops to the skin or mix with foundation for a subtle but stunning glow. Those looking to add a rosy hue can opt for the Tulip shade, whilst beauty lovers seeking a sun-kissed look can choose warm Peach. 

Jacqui P says: “I absolutely LOVE this CC Serum!! It glides on the skin, leaving a wonderful, dewy glow.” ★★★★★ 

Hydrate textures with the 3-in-1 multi-tasking Lacura Hyaluronic Acid Foundation (£4.99, 35ml). With added Squalene and SPF30, the lightweight, creamy formula will boost the skin’s moisture whilst evening out skin tones for a naturally flawless finish. Available in six shades ranging from Fair to Deep. 

Nichola says: “The best tinted moisturiser I have bought!! My skin looked flawless, I have now run out and need more!! Please bring back!” ★★★★★ 

Reduce dark circles and wrinkles with the Lacura Brightening Concealer (£3.99, 6.3ml). Formulated with Vitamin C and Caffeine, this lightweight concealer will brighten, energise and conceal, leaving a streak and crease free finish for up to 12 hours.  Also available in six shades.  

Nals comments: “Please bring back this concealer! It is so light on the skin and blends like a dream.” ★★★★★ 

Aldi’s latest range of makeup beauty buys will be available in stores from 18^th May, while stocks last. 

-ENDS-