Product News


  • Aldi has been named the UK’s Cheapest Supermarket by Which? for the fifth month in a row
  • Shoppers can save a whopping £25.38 compared to the most expensive supermarket, for an equivalent basket of items

The countdown to Christmas is on and Aldi has been named the UK’s cheapest supermarket yet again by consumer group Which?. Championing high quality products at accessible, everyday low prices, Aldi shoppers can be confident they’re cutting household costs where it counts as the nation heads into the festive season.

Which? conducted its monthly Cheapest Supermarket price comparison and looked at the cost of a basket of 48 items, including groceries and household essentials, with Aldi coming in cheapest at just £75.79. The same shopping cost a whopping £16.93 more at Morrisons and £10.42 more at Tesco.

The independent consumer group’s research also found Aldi to be a massive £25.38 cheaper than the most expensive supermarket, Waitrose, for an equivalent basket of items.

The full results of the research are as follows:

RetailerAverage basket total

Julie Ashfield, Managing Director of Buying at Aldi, said: “As we get closer to Christmas, families across the nation will be looking for ways to cut costs. This can be a challenging period for many in the best of years, but never more so than right now, which is why we remain committed to supporting our customers in every way we can. We strive to provide the highest quality products at the best possible price and we’re thrilled that this dedication has been recognised yet again by Which?.”

The news comes as Aldi’s Specially Selected Rum & Salted Caramel Mince Pies (£2.29, 6 pack) have been named the Best Flavoured Mince Pies in this year’s Good Housekeeping Christmas Taste Test. Filled with a rum and caramel mincemeat and topped with a caramelised biscuit crumb, these delicious Christmas staples are available in stores and via Click and Collect from 10th November.


For further information, images or to request a sample, please contact the Aldi press team on:

020 7479 0910

For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or