The countdown to Christmas is on and Aldi has been named the UK’s cheapest supermarket yet again by consumer group Which?. Championing high quality products at accessible, everyday low prices, Aldi shoppers can be confident they’re cutting household costs where it counts as the nation heads into the festive season.
Which? conducted its monthly Cheapest Supermarket price comparison and looked at the cost of a basket of 48 items, including groceries and household essentials, with Aldi coming in cheapest at just £75.79. The same shopping cost a whopping £16.93 more at Morrisons and £10.42 more at Tesco.
The independent consumer group’s research also found Aldi to be a massive £25.38 cheaper than the most expensive supermarket, Waitrose, for an equivalent basket of items.
The full results of the research are as follows:
|Retailer||Average basket total|
Julie Ashfield, Managing Director of Buying at Aldi, said: “As we get closer to Christmas, families across the nation will be looking for ways to cut costs. This can be a challenging period for many in the best of years, but never more so than right now, which is why we remain committed to supporting our customers in every way we can. We strive to provide the highest quality products at the best possible price and we’re thrilled that this dedication has been recognised yet again by Which?.”
The news comes as Aldi’s Specially Selected Rum & Salted Caramel Mince Pies (£2.29, 6 pack) have been named the Best Flavoured Mince Pies in this year’s Good Housekeeping Christmas Taste Test. Filled with a rum and caramel mincemeat and topped with a caramelised biscuit crumb, these delicious Christmas staples are available in stores and via Click and Collect from 10th November.
For further information, images or to request a sample, please contact the Aldi press team on: firstname.lastname@example.org
020 7479 0910
Supermarket Aldi has just launched the ultimate indulgence for the festive season - the NEW Specially Selected Truffle Flavoured Butter (£1.59, 110g), and it’s sending Aldi shoppers into a frenzy. Users of the Aldi Shoppers UK Facebook Group have been singing the praises of the luxurious new spread which has just landed in stores, with one exclaiming ‘this truffle butter is amazing’ and another commenting ‘at £1.59, that’s really cheap!’
AND IT INCLUDES A PIGS IN BLANKETS YORKSHIRE PUDDING WRAP!
Aldi has just unveiled its most extensive collection of pigs in blankets to date featuring a range of unique offerings. Shoppers on the hunt for the ultimate festive side are in luck, as along with some returning favourites, Aldi is welcoming brand-new additions to store this Christmas, including a quirky Pigs in Blankets Yorkshire Pudding Wrap.