Supermarket Aldi has revealed just what Brits are after to help them cope with the heat. Fans, rosé wine, ice creams, and Aperini are all high on the agenda with Aldi shoppers. On Monday 11th July the supermarket saw its biggest EVER sales of ice creams in a day, with an uplift of more than 150% compared to the same week last year.
It’s not just sweet treats that Brits are buying in bulk, tasty tipples are also proving to be popular. Last weekend (8th – 10th July) Aldi sold more rosé wine than any other weekend over the last 12 months. The cult favourite Aperini has also seen an increase in sales making it the second highest sales week for the product this year after the Jubilee weekend*.
Aldi also predicts that it will sell over 2.5 million burgers this coming weekend (16th-17th July).
With the mercury set to soar to a staggering 38 degrees, the nation is preparing for sweltering days and sticky nights, seeing electric fans, paddling pools and deodorant sales reaching record heights.
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*Week-on-week sales 27th June – 3rd July vs. 4th – 10th July
Aldi has reported bumper bubbly sales so far this Summer thanks to soaring temperatures and Jubilee celebrations. The supermarket’s best-selling Castellore Prosecco Spumante DOC (£6.25, 75cl) saw its highest day of sales EVER in June, with an incredible one bottle flying off the shelf every second!
Aldi’s Specialbuys Summer Sale has just got even better with more products added, and now you can even shop the sale from your local middle aisle. Just popping in for a loaf of bread? Now you can also take bargain trampolines, tents and garden must-haves to the check out and make the most of savings with up to 50% off. Bargain hunters will need to be quick though, as with all Specialbuys once they’re gone, they’re gone.