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ALDI SAVES VALENTINE’S DAY BY OPENING FIRST EVER FLOWER STALL

• More than a quarter of men admit to forgetting to buy a Valentine’s Day gift, while 17% have had someone else buy a gift for their loved one
• To keep the romance alive, Aldi is launching its first ever flower stall in time for Valentine’s Day – with a dozen roses costing commuters just £4.49
• The opening comes as the supermarket predicts to sell two bunches of flowers a second in the run up to Valentine’s Day

New research has found men to be the guiltiest of killing the romance on Valentine’s Day, as almost one in five (17%) have had someone else buy a gift for their loved one, while more than a quarter (27%) have forgotten to buy anything altogether! 

The study also found that one in four men (27%) said they don’t have enough time to find a gift, with one in five (19%) leaving it until the 14^th or the day before to finally pick one up.

With almost a third (29%) of Brits ending up forking out more money as a result of their last-minute gift buying, supermarket Aldi is here to save Valentine’s Day, all in the name of love!

In a bid to help the UK rekindle the romance, Aldi is opening its first ever flower stall in one of the UK’s busiest train stations, London Waterloo.

Conveniently located in the heart of the station on 13^th February, those passing through will swoon at the sight of the supermarket’s range of beautiful bouquets, with prices starting from as little as £2.29. What’s more, loved up travellers can spread even more love this Valentine’s Day as 100% of the proceeds from the stall will be donated to Teenage Cancer Trust.

The opening comes as the supermarket predicts to sell two bunches of flowers a second in the run up to Valentine’s Day.

The study revealed flowers to be the top gifting choice for hopeless romantics – with almost half (48%) of those surveyed choosing quality flowers over chocolates (46%), perfume (29%) and jewellery (23%).

Julie Ashfield, Manager Director of Buying at Aldi UK, said: “By launching a flower stall at the centre of one of the UK’s busiest train stations, we hope to lend a helping hand to those strapped for both time and money. Whether it’s for a partner, family, or friend, our stunning range of bouquets will mean commuters can arrive home with the perfect bunch at the best possible value. Those customers that can’t make it down to Waterloo don’t need to panic – all of our beautiful bouquets will be available to purchase in stores too.”

Commuters passing through Waterloo station on 13^th February can make a purchase at Aldi’s purse-friendly flower stall for as little as £2.29. The stall will be open from 7am – 7pm.

Aldi’s flower stall offering includes:

• Specially Selected One Love Single Rose – £2.29
• Dozen Red Roses- £4.49
• Love Always Bouquet – £9.99
• Double Dozen Roses – £9.99
• Elegance Bouquet – £14.99
• One in a Million Bouquet – £19.99

Aldi’s full range of Valentine’s Day Flowers are available in stores from Sunday 11^th February.

-ENDS-

Notes to editors:

Survey conducted January 2024, based on 2,088 respondents.