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ALDI SEES RECORD DRY JANUARY SALES AS NON-ALCOHOLIC DRINKS SOAR

22 January, 2025

  • The supermarket has seen nearly a 190% increase in sales year-on-year of its best-selling Zerozecco range
  • The news comes as Aldi expanded its no-and-low range with two new Greyson’s Alcohol Free Cans, available in stores now

Aldi reports its biggest Dry January to date, with sales of non-alcoholic beverages surging significantly compared to last year.

The supermarket has seen nearly a 190% year-on-year increase in sales of its popular Zerozecco sparkling wine alternative[1], selling over 200,000 glasses of 0% fizz in the first two weeks of January. This impressive growth underscores a broader trend of changing habits in the UK, with more shoppers exploring alcohol free options.

Aldi’s 0% beer range is also experiencing demand, with the supermarket selling more than 40,000 bottles and cans every day. Its NEW Greyson’s Alcohol Free ready-to-drink cans are also flying off shelves, with the supermarket selling more than 100 cans an hour.

Julie Ashfield, Managing Director of Buying at Aldi UK, said: “At Aldi, we are dedicated to providing high-quality, affordable alcohol free alternatives for our customers. This surge in sales of our Zerozecco and other non-alcoholic options indicates a growing demand to Dry January and mindful drinking.”

Aldi’s range of delicious and affordable alcohol free tipples includes Zerozecco (£2.99, 75cl), Zerozecco Rosé (£2.99, 75cl), Rheinbacher 0% Pilsner (£2.99, 6 x 330ml), Greyson’s 0% London Dry and Greyson’s 0% Pink Berries (£8.99, 70cl), and the newly launched Greyson’s Alcohol Free Pink Berries and Lemonade and Greyson’s Alcohol Free London Dry and Tonic (79p, 250ml).


[1]Aldi sales data from January 2024 vs 2025

For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or alditeam@clarioncomms.co.uk

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ALDI SLASHES PRICES ON BBQ MUST-HAVES JUST IN TIME FOR THE BANK HOLIDAY HEATWAVE

20 May, 2026
  • Reductions are available in stores from 20th May ahead of the Bank Holiday weekend

With temperatures set to soar this bank holiday weekend, Aldi is dropping its prices on a range of popular BBQs and foodie favourites, helping Brits get grill-ready for less. But shoppers wanting to get their hands on these bargains will have to be quick, as with all Specialbuys, once they’re gone, they’re gone!

Available from 21st May, those wanting to cook up a bank holiday feast can get their hands on Aldi’s BBQ items for a fraction of the price. The Enders Gas BBQ Urban II (WAS £99.99, NOW £69.99) is perfect for grilling in the garden, reduced by a sizzling 30%! For those with a smaller space, the convenient Tabletop Gas Griddle is also on offer, WAS £49.99, NOW just £39.99.  

Also available in stores now, Aldi is cutting prices across its meat range as demand for barbecue favourites is set to surge.

The Which? Best Value Brand of the Year winner forecasts more than one million sausages and nearly one million burgers will be sold, with British Beef Quarter Pounders (4 pack) expected to see a whopping 120% increase in sales and Smash Burgers (4 pack) a 70% uplift, as both drop to £2.89 (from £3.49).

For lighter choices, the British Reduced Fat 5% Burgers (4 pack) and 5% Fat Beef Kebabs (4 pack) will be available for £3.49 (down from £3.99), while a range of Specially Selected Flavoured Burgers (2 pack) will also be reduced to £2.89 (from £3.49). Fans can choose from Caramelised Onion, Extra Mature Cheddar, Jalapeño and Hot Honey.

Steak lovers can also take advantage of new lower prices across premium cuts, with Specially Selected Wagyu Sirloin (approx. 227g) priced at just £8.99 (previously £9.49), Specially Selected Wagyu Ribeye (approx. 227g) at £9.49 (previously £9.99), and Specially Selected Wagyu Fillet (approx. 170g) at £10.99 (previously £11.49).

Additional savings include 21 Day Matured British Rump Steak (approx. 232g) reduced from £4.05 to £3.99, British Sirloin Steak (approx. 195g) from £5.29 to £4.49, and British Ribeye Steak (approx.195g) from £5.39 to £4.59.

To round off the occasion, Aldi’s Costellore Prosecco DOC (75cl) is also reduced to £4.69 (from £5.25), with more than 1.3 million glasses expected to be enjoyed over the long weekend. [1]

Other bank holiday reductions across Aldi Specialbuys include:

  • Offering a chic, contemporary twist on Aldi’s garden classic is the NEW Standing Egg Chair, WAS £139.99, NOW £99.99.
  • Back by popular demand, Aldi’s Robot Lawn Mower will make garden spaces neat and tidy with minimal effort, WAS £199.99, NOW £129.99.
  • Perfect for cooling down on a hot summer’s day, Aldi’s returning Spa Pool WAS £249.99, NOW just £149.99 this bank holiday weekend.
  • Bed-dazzle outdoor seating areas with the Wooden Garden Day Bed, WAS £199.99, NOW £149.99, magically switching from a chic 2-seat sofa to a luxurious full day bed in moments.
  • Soak up the sun on the luxurious Lounge Set, WAS £79.99, NOW just £59.99 at Aldi this weekend.
  • Add to outdoor spaces with the C-Shaped Side Table, perfect for accompanying garden furniture, WAS £19.99, NOW £14.99.

Aldi’s BBQ and garden ranges are available in stores now, while stocks last.

-ENDS-   
 
For further information, images or to request a sample, please contact the Aldi press team on:    
   
alditeam@clarioncomms.co.uk   

020 7479 0910  

www.facebook.com/AldiUK    
www.twitter.com/AldiUK    
www.instagram.com/AldiUK 


[1] Based on internal Aldi data, 21st – 25th May

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