Supermarket Aldi has announced it will sell Chernigivske, Ukraine’s most popular beer brand1, in stores nationwide from May 1st (£9.99 for 10 x 440ml). All profits from sales will go towards humanitarian relief in Ukraine. Brand-owner AB InBev is guaranteeing at least $5m from the initiative, with funds distributed across designated NGOs.
Chernigivske, also known locally as “Che”, is considered a national treasure in Ukraine. Originally brewed as a gift to celebrate the 1,300-year anniversary of the city from which it got its name, Chernigiv, it remains the number one beer brand in Ukraine1.
Like many Ukrainian businesses, the Chernigiv brewery closed its doors at the end of February. However, the brand has since started producing its lager in three breweries across Europe, with plans to open additional locations across the globe. Aldi proudly stands in partnership with Chernigivske, stocking the beer across stores nationwide, making every can count.
“Che” is a crisp and refreshing lager, originally brewed with character that perfectly balances strength and spirit; fruity aromas highlighted with light hoppy notes. It is a traditional Ukrainian lager loved and shared by generations of Ukrainians.
Chernigivske lager is available in Aldi stores from 1st May, £9.99 for 10 x440ml and available as a pack of 4 from mid-May, while stocks last.
*Scottish and Welsh customers are not able to buy products that fall below the MUP. Any orders placed to Scottish and Welsh addresses which do not meet the requirements of MUP will be refunded.
It is no secret that Brits love a pint. In fact, 1.1 billion pints of extra beer was sold in the last year. To satisfy the nation’s beer lovers at what is set to be one of the most celebratory weekends of the year, Aldi has announced the launch of four limited-edition British-themed craft beers (£1.69, 440ml) in honour of the Queen’s Platinum Jubilee.
With a choice of Session IPA, Session Pale Ale, British Ale and British Lager, all beers are packaged in stylish limited-edition prints featuring Big Ben, a Tower of London Guard, Nelson on his Column, and the Queen’s corgis! Shoppers can crack open a cold one and feel patriotic with every sip this bank holiday.