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ALDI SERVES UP RUMARKABLE AWARD-WINNING RANGE AS RUM SALES RISE BY OVER A THIRD AHEAD OF WORLD RUM DAY

Ahoy there Rum lovers! Aldi is serving up some fantastic tipples fit for a mate ahead of World Rum Day (10th July). With 2021 being unofficially dubbed as the ‘Year of the Sea Shanty’, the UK has been embracing its pirate side and sales for flavoured and spiced tipples have grown a whopping 35% YoY.

Aldi’s own-label rum range was recently praised by industry experts from the prestigious Spirits Business Rum Masters and World Rum Awards, two of the world’s most highly regarded blind tasting competitions. Scooping up Gold medals at both awards, Aldi’s rums are officially some of the Best in the World, having placed higher than leading brands some of which are over three times the price including Ripping Yerns[1]  and Havana[2].

Aldi’s Cassario Rum range has shoppers sorted with rumtastic tipples that are sure to raise spirits in what is set to be the biggest World Rum Day yet. With bottles priced at just £14.99 each, this neat range will have shoppers ruming to the drinks aisle!

Cassario Spiced Rum (£14.99, 70cl)

An award-winning premium black spiced rum, this tipple is perfect for those seeking a classic spiced rum and mixer drink.

Cassario Tropical Pineapple Rum (£14.99, 70cl)

This limited-release dark rum has mouth-watering island flavours of pineapple, tropical fruit, red apple and just a hint of spice. Serve with ginger beer over ice with a wedge of lime for an exotic bevvy.

Cassario Raspberry Mojito Rum (£14.99, 70cl)

This premium raspberry mojito infused tipple boasts notes of sweet fresh raspberry, citrus with a delicious mint – ideal for those looking for an alternative take on a classic mojito cocktail.

TV Mixologist Pritesh Mody says: “Drinkers love the great flavours and rum’s exotic charms! Aldi’s range of flavours are sure to appeal to everyone and get in that Summer spirit. Cheers! “

Aldi’s range of rums sits alongside its growing range of award-winning spirits and is available online and in store now!

-Ends-

For further information, images or to request a sample, please contact the Aldi team on: alditeam@clarioncomms.co.uk

020 7479 0910

www.facebook.com/AldiUK

www.twitter.com/AldiUK

www.instagram.com/AldiUk

Please contact the Aldi team at Clarion to confirm product details and availability prior to print

*Scottish and Welsh customers are not able to buy products that fall below the MUP. Any orders placed to Scottish and Welsh addresses which do not meet the requirements of MUP will be refunded


[1]Sourced on 15.06.2021 WSTA figures reveal the drink of lockdown

Sourced on 15.06.2021 at: Thespiritsbusiness.com

Sourced on 15.06.2021 at: Thespiritsbusiness.com

For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or alditeam@clarioncomms.co.uk

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