Digital Media Centre

ALDI SET TO LAUNCH A UK SUPERMARKET FIRST – DUBAI CHOCOLATE MOCHI

8 July, 2025

•  Fusing Japanese mochi with the Middle East’s viral pistachio chocolate, the NEW Dubai Chocolate Style Mochi (£3.99, 6 x 35g) lands in Aldi as #DubaiChocolate dominates TikTok (558.5K videos[1]) and Mochi trends on Instagram (4.6M tags[2])
• Arriving in stores 14^th July amidst soaring demand for cool treats, Aldi’s ice cream sales are up 25% year-on-year[3], with a staggering 20 million+ sold in just one week[4]

This summer, two global dessert sensations collide as Aldi launches a UK supermarket-first – the NEW Dubai Chocolate Style Mochi (£3.99, 6 x 35g), available in stores from 14^th July.

Following the explosive popularity of the #DubaiChocolate phenomenon (over half a million TikTok videos) and the enduring Japanese mochi obsession (4.6 million Instagram tags), Aldi’s latest innovation promises to be a guaranteed hit.

Joining the supermarket’s fan-favourite mochi line-up, each decadent piece features soft pistachio ice cream, crunchy Kataifi pastry and a sweet cocoa rice dough – perfect for an after-dinner treat or summer indulgence.

This viral combination arrives as the country craves cool treats, evidenced by Aldi’s soaring ice cream sales – up 25% year-on-year, with over 20 million sold in one week alone.

Last month, Aldi’s Dubai Chocolate Bar (£3.99, 100g) sparked a frenzy, with fans on Aldi Shoppers UK declaring it “absolutely amazing” and that they “love it.”

Aldi’s NEW Dubai Chocolate Style Mochi is available in stores nationwide from 14^th July, while stocks last.

-ENDS- 

For further information, images or to request a sample, please contact the Aldi Communications team on: alditeam@clarioncomms.co.uk

020 7479 0910 

 www.facebook.com/AldiUK 

 www.twitter.com/AldiUK 

[1] TikTok

[2] Instagram

[3] Based on Aldi sales data from June 2025 vs June 2024

[4] Based on Aldi sales data from 04/07/2025