Supermarket Aldi is showing Brits how to ‘raise the steaks’ and impress dads with their grill skills this Father’s Day, by teaming up with Culinary Director of Gaucho Restaurants, Mike Reid, to create the ultimate guide to cooking steak just right. With research revealing that half of Brits (47%) burn food like steaks on the grill[1] and one in five (21%) serve their meat undercooked[2].
Shoppers can celebrate the ‘Day of Dad’ and test out their skills with Aldi’s brand new Tomahawk Steak (£13.49, 1kg). Juicy, thick and succulent, this crowd-pleasing whopper won’t disappoint dads. Not stopping there, Aldi is also bringing back its popular British Wagyu Steak range. Considered to be the most expensive and tastiest in the world, Aldi’s range includes the Specially Selected Wagyu Sirloin Steak (£6.46, 227g), Wagyu Rump Steak (£6.01, 227g), Wagyu Ribeye Steak (£6.98, 227g), and Wagyu Fillet Steak (£7.48, 170g). Shoppers can find these tender treats on their shopping trip from 17th June – just in time for the big day!
Mike – who is also a regular on BBC1’s Ready Steady Cook – says: “I would always recommend cooking a steak such as Aldi’s British Wagyu Rump over fire – the combination of wood and coal gives a unique, smoky flavour to meat. Anyone in need of some pointers should follow my simple hints and tips; a failproof guide to getting restaurant standard steak at home – every dad’s dream!”
Mike Reid’s Guide to Perfecting Your Steak
Mis-steak: Cooking steak straight from the fridge
Mis-steak: Getting the temperature wrong
Mike’s Tip: To master the grill you must first master the flame. If cooking with coal or wood, once lit, don’t rush to cook on them, give it time to die down. You need to wait for them to fully ignite and turn white. That is the best time to start cooking, and when you should add your food.
Mis-steak: Treating all steaks as equal
Mike’s Tip: When cooking steak, remember that each cut needs to be cooked differently. Generally, the rule to work with is the higher the fat content the higher the initial heat you cook it on. If you have a leaner cut like fillet or rump, you want a gentler heat to cook over as you don’t have much fat to be rendering.
Mis-steak: Moving your steak too much when cooking it
Mis-steak: Failing to rest your steak
Mis-steak: Cutting your steak to check it’s done
Use the following as a guide:
Rare= Red juices
Medium Rare = Red juices with brown spots
Medium = ½ red and ½ brown juices
Medium Well Done = Brown juices with red spots
Well Done = Brown juices only
For those who don’t fancy cooking this Father’s Day, Aldi is also launching a supermarket first with its pre-cooked NEW Specially Selected Wagyu Topside Beef Slices (£2.49 for 80g); deliciously seasoned to accentuate its natural umami notes, these soft and tender beefy slices are the perfect sandwich filler for dads on the go.
Those prepping for a meat-alicious Father’s Day can find the Specially Selected Wagyu range, including the beef slices, and Tomahawk Steak on shelves from 17th June.
For more hints and tips, recipe suggestions and drink inspiration, visit Aldi’s Raising the BBQ Online Hub: https://www.aldi.co.uk/summer-bbq.
For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or alditeam@clarioncomms.co.uk