Product News

Aldi’s Crown Jewels Revealed!

Kevin the Carrot is BACK to celebrate The Queen’s Jubilee

The Queen’s Platinum Jubilee is almost upon us and thanks to Aldi, there are now more reasons to celebrate, as it’s revealed that fan-favourite Kevin the Carrot will be making his first appearance of 2022 to join the festivities. 

Available to pre-order online from 22nd May, and available in-stores from 26th May, a patriotic Kevin the Carrot will be joined by a whole host of celebratory friends, including members of the royal family! Available for just £3.99 each, the plush toys are also available in two bundle choices fit for a queen at £15.95 each, meaning shoppers won’t have to pay a King’s Ransom for their favourite mascot!

A familiar face at Christmas time, a rather regal Kevin will be available for a limited period to mark Her Majesty’s 70 years of service. Not one, but TWO Kevin’s are available to buy this year, which include Flag Waving Kevin, as well as Union Jack Kevin who dons a stylish, patriotic suit. His street-party ready wife Katie matches Kevin and sports an on-trend Union Jack dress, whilst the classic Queen’s Guard is the crowning jewel.

Not only will the velvety vegetable be back for the Jubilee celebrations, Kevin will also be joined by a series of royally appointed friends, including The Queen herself! Given a royal root vegetable makeover The Queen is dressed in an iconic regal purple skirt suit and her signature coiffured hair is topped with a jewelled crown. She is accompanied by Prince Charles who dons his traditional medal adorned scarlet tunic. Her Majesty’s adored Corgis are also available to buy in a choice of brown or grey and are sure to be a hit with both royal and dog fans alike.

Kevin has been a firm favourite of Aldi shoppers since his launch six years ago. With over 1.3m Kevins sold in a one-week period last Christmas, and some Kevins fetching up to £1,000 on eBay in previous years[1], it’s fair to say that Jubilee Kevin is likely to cause excitement this summer!

As with all Specialbuys, fans of the nation’s favourite root vegetable better act fast if they want to get their hands on the limited-edition toys, as once they’re gone, they’re gone!



For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or