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ALDI’S NATIONWIDE HUNT FOR THE NEXT CHIEF EASTER EGG TASTING OFFICER RETURNS

25 March, 2025

• One lucky recruit will receive FREE CHOCOLATE in exchange for reviews on the supermarket’s Easter Eggs
• Feedback will help inform the Aldi Buying Team ahead of decision making for next year’s range
• For every valid entry Aldi receives, the supermarket will donate an Easter Egg to Neighbourly
• Chocolate lovers have until 3^rd April to apply for the sweetest job of a lifetime!

Supermarket Aldi is on the hunt for an enthusiastic candidate with an egg-cellent palate to fill this year’s ‘Chief Easter Egg Tasting Officer’ role. 

The chosen recruit will be given an egg-straspecial selection of Aldi’s 2025 Easter chocolate to sample at home for free. In exchange, they will provide exclusive reviews of each product, sharing thoughts on taste, texture and appearance that will help guide the supermarket’s 2026 Easter Egg range.

What’s more, Aldi will be matching each valid entry with an Easter Egg donation to charity partner and community giving platform, Neighbourly, who will deliver the surplus Easter products to those in need.

Last year, five-year-old Levi from Cheshire landed the coveted role, charming the judges with a video entry featuring a song dedicated to his love of chocolate. Holding his favourite Aldi bar, he sang: “Do you have a sweet tooth? I do! I’ve had it since I was a boy!”

Levi loved last year’s Danny The Dino Egg & Toy and scored it a whopping 34/40. Following this, Aldi’s Buying Team expanded its popular Dairyfine Chocolate Pets (£3.99, 150g) range to include a new Mabel the Tabby Cat character, Dairyfine Chocolate Easter Egg and Plush Toy (£4.99, 55g) and Dairyfine Chocolate Easter Egg and Activity Book (£3.99, 62g) with puzzles, games and stickers of both Charlie the Labrador and Honey the Golden Retriever, showing how seriously they take their Tasting Officer’s opinions.

This year’s cracking role is open to applicants of all ages nationwide. The only criteria is a love for chocolate and an enthusiasm for all things Easter.

To apply, candidates  will need a camera (a smart phone will do) to create a short audition video (approximately one minute long) and share it via the entry email address: ChiefEasterEggOfficer@aldi.co.uk, explaining why they should be chosen for the world’s sweetest job.

Entrants should include examples of their favourite Aldi chocolate, as well as any sweet tips and tricks that may help them stand out from other applicants. Further details and terms and conditions can be found on the Chief Easter Egg Tasting Officer web page.

Those looking to apply for the job of a lifetime will need to enter their videos by the deadline of 3^rd April. The lucky applicant will receive their egg-citing products to sample between 7^th-14^th April.   

Julie Ashfield, Chief Commercial Officer at Aldi UK, said: “At Aldi, our customers are at the heart of everything we do. The Chief Easter Egg Tasting Officer plays a vital role in ensuring our Easter range reflects shoppers’ preferences, while also offering great value. Each of our Tasting Officers have shared valuable feedback on our Easter range and we look forward to hearing their thoughts!”

Steve Butterworth, Neighbourly CEO, added: “With many local charities facing increased demand and lower donations, any extra support they can get during the key calendar moments is always greatly appreciated. 

“By donating these Easter Eggs, Aldi is helping to bring some joy to families this Easter and we’re proud to be working in partnership to ensure the donations reach the people who will benefit.”

How to enter:

• Applicants should share a short (approx. one minute) video telling us your name, age, where you’re from and your favourite Aldi chocolate and why
• Applicants should email the entry with the subject heading ‘Chief Easter Egg Officer’ to ChiefEasterEggOfficer@aldi.co.uk
• Deadline for applicants is 3^rd April
• Successful applicants will receive a selection Easter eggs between 7^th–14^th April
• Further details on entry can be found on the Chief Easter Egg Tasting Officer page

Terms and conditions apply. For full T&Cs visit: Chief Easter Egg Tasting Officer | ALDI UK