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  • Content creators “can’t believe how realistic” the plant-based slices are

Influencers have been taking to social media to spread the word of Aldi’s NEW Plant Menu Smoked No Salmon Slices (£2.99, 100g) – a plant-based alternative to the delicious treat. One content creator, Lilly Assender (@foodie_lilly) told her 110K followers I’m actually shook at how much this tasted like smoked salmon”.

Fans were then sent wild as one said “Omg the consistency looks great! I’m so intrigued!!” while another commented “Oh wow! Looks so real”.Many exclaimed they simply “had to try!” after seeing the mouthwatering slices piled atop crusty, sourdough with convincing vegan scrambled eggs.

Popular vegan TikToker @Jadegreenveganshared a video taste testing the salmon – scoring it an impressive 9/10! The video has racked up over 12k likes and comments from fans eager to try.

This latest addition to Aldi’s vegan line-up is smoked over Beechwood to give each delicate slice the distinctive smoked salmon taste and texture. The Plant Menu No Smoked Salmon Slices join Aldi’s biggest ever vegan range including Plant Menu Croissants and Plant Menu Pain-au-Chocolat (£1.89, 360g) for the ultimate vegan start to the day.

Aldi’s NEW Plant Menu No Smoked Salmon Slices and full vegan range is available in stores now.


For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or