Aldi’s Specially Selected Cairanne sold out in just four days after it was reduced from £8.99 to £3.49, in what experts called the ‘wine deal of the year’1.
Despite the supermarket introducing a two-bottle purchase limit, it saw seven bottles fly off the shelves every second during the first day of launch, after Jane MacQuitty, wine critic at The Times, hailed it as ‘Aldi’s Christmas present to the nation’.
The deal was quickly shared across social media channels, sparking unprecedented demand and comments such as; “Alarm’s set!” and “already in the queue!”.
Julie Ashfield, Managing Director of Buying at Aldi UK, says: “Anyone that didn’t bag a bottle of Specially Selected Cairanne can enjoy other, equally exciting offers on our award-winning wine range, all the way up until New Year’s Eve.”
The supermarket is offering discounts of up to 65% off classic winter wines running every week until New Year’s Eve2, with the following price drops live from 18th – 24th December:
Outside of the weekly offers, Aldi is also dropping the price of more than 70 bottles in its Specially Selected wine range by 25% from 11th December up until Christmas Eve.
PRODUCT | WAS | NOW |
SPECIALLY SELECTED BAROSSA SHIRAZ | £7.49 | £5.59 |
SPECIALLY SELECTED COSTIERES DE NIMES | £6.49 | £4.79 |
SPECIALLY SELECTED FLEURIE | £9.49 | £6.99 |
SPECIALLY SELECTED VINSOBRES | £8.99 | £6.69 |
SPECIALLY SELECTED IGP COMTE TOLOSAN GAMAY ROUGE | £8.99 | £6.69 |
SPECIALLY SELECTED ARGENTINIAN BONARDA | £6.99 | £5.19 |
SPECIALLY SELECTED ARGENTINIAN MALBEC | £8.99 | £6.69 |
SPECIALLY SELECTED ARGENTINIAN ORGANIC MALBEC | £6.99 | £5.19 |
SPECIALLY SELECTED ARGENTINIAN SHIRAZ | £5.79 | £4.29 |
SPECIALLY SELECTED AUSTRALIAN CABERNET SAUVIGNON | £5.79 | £4.29 |
SPECIALLY SELECTED AUSTRALIAN CHARDONNAY/GRUNER VELTLINER BLEND | £9.99 | £7.49 |
SPECIALLY SELECTED AUSTRALIAN CLARE VALLEY SHIRAZ | £7.49 | £5.59 |
SPECIALLY SELECTED AUSTRALIAN GSM | £7.49 | £5.59 |
SPECIALLY SELECTED AUSTRALIAN MERLOT | £8.99 | £6.69 |
SPECIALLY SELECTED CALIFORNIAN MERLOT | £5.79 | £4.29 |
SPECIALLY SELECTED CALIFORNIAN PINOT NOIR | £6.49 | £4.79 |
SPECIALLY SELECTED CALIFORNIAN SHIRAZ | £9.99 | £7.49 |
SPECIALLY SELECTED CALIFORNIAN MALBEC | £8.49 | £6.29 |
SPECIALLY SELECTED CHIANTI RISERVA | £6.49 | £4.79 |
SPECIALLY SELECTED CHILEAN PINOT NOIR | £6.75 | £4.99 |
SPECIALLY SELECTED LEBANESE RED | £8.49 | £6.29 |
SPECIALLY SELECTED NEW ZEALAND PINOT NOIR | £8.29 | £6.19 |
SPECIALLY SELECTED PICPOUL DE PINET | £6.49 | £4.79 |
SPECIALLY SELECTED RIBERA DEL DUERO | £8.49 | £6.29 |
SPECIALLY SELECTED SOUTH AFRICAN CABERNET SAUVIGNON | £6.29 | £4.69 |
SPECIALLY SELECTED SOUTH AFRICAN MERLOT | £6.29 | £4.69 |
SPECIALLY SELECTED SOUTH AFRICAN MALBEC | £7.99 | £5.99 |
SPECIALLY SELECTED SOUTH AFRICAN SHIRAZ | £7.99 | £5.99 |
SPECIALLY SELECTED SOUTH AUSTRALIA SHIRAZ | £7.49 | £5.49 |
SPECIALLY SELECTED SWISS PINOT NOIR | £7.99 | £5.99 |
SPECIALLY SELECTED CREMANT D’ALSACE | £7.99 | £5.99 |
SPECIALLY SELECTED PROSECCO DOC TREVISO | £6.99 | £5.19 |
SPECIALLY SELECTED VALPOLICELLA RIPASSO SUPERIORE | £7.99 | £5.99 |
SPECIALLY SELECTED RIBOLLA GIALLA | £5.99 | £4.49 |
SPECIALLY SELECTED PROSECCO DOCG ASOLO | £7.99 | £5.99 |
SPECIALLY SELECTED BOWLER AND BROLLY ENGLISH SPARKLING ROSE | £9.99 | £7.49 |
SPECIALLY SELECTED BOWLER AND BROLLY ENGLISH SPARKLING | £16.99 | £12.69 |
SPECIALLY SELECTED PROSECCO DOCG VALDOBBIADENE | £7.99 | £5.99 |
SPECIALLY SELECTED PINIA IGP ILE DE BEAUTÉ | £8.49 | £6.29 |
SPECIALLY SELECTED COSTIERES DE NIMES ROSÉ | £5.99 | £4.49 |
SPECIALLY SELECTED BORDEAUX ROSÉ | £7.99 | £5.99 |
SPECIALLY SELECTED SUD DE FRANCE LA BONNE VIE | £6.49 | £4.79 |
SPECIALLY SELECTED SPECIALLY SELECTED CLARE VALLEY ROSÉ | £8.49 | £6.29 |
SPECIALLY SELECTED COTES DE THAU ROSÉ | £7.69 | £5.69 |
SPECIALLY SELECTED ENGLISH ROSÉ | £9.99 | £7.49 |
SPECIALLY SELECTED IGP COMTE TOLOSAN GAMAY ROSÉ TEMPS DU ROSÉ | £8.99 | £6.69 |
SPECIALLY SELECTED MONTEREY GRANDUER ROSÉ | £9.99 | £7.49 |
SPECIALLY SELECTED RIOJA ROSÉ | £5.49 | £4.09 |
SPECIALLY SELECTED VENTOUX ROSÉ | £5.49 | £4.09 |
SPECIALLY SELECTED CREMANT DE BORDEAUX ROSE | £8.49 | £6.29 |
SPECIALLY SELECTED CREMANT DE BORDEAUX ROSE | £8.99 | £6.69 |
SPECIALLY SELECTED SALON DE PROVENCE ROSE | £7.99 | £5.99 |
SPECIALLY SELECTED ARGENTINIAN CABERNET SAUVIGNON | £6.99 | £5.19 |
SPECIALLY SELECTED COTEAUX DE BEZIERS | £6.99 | £5.19 |
SPECIALLY SELECTED COTES DU RHONE BLANC | £6.99 | £5.19 |
SPECIALLY SELECTED PAGADEBIT ROMAGNA | £8.99 | £6.69 |
SPECIALLY SELECTED AUSTRIAN RIESLING | £8.99 | £6.69 |
SPECIALLY SELECTED CHILEAN CHARDONNAY | £6.69 | £4.99 |
SPECIALLY SELECTED CHILEAN SAUVIGNON BLANC | £7.25 | £5.39 |
SPECIALLY SELECTED CLARE VALLEY RIESLING | £8.49 | £6.29 |
SPECIALLY SELECTED COTES DE PROVENCE | £8.49 | £6.29 |
SPECIALLY SELECTED COTES DE PROVENCE BLANC | £9.99 | £7.49 |
SPECIALLY SELECTED ENGLISH WHITE WINE | £8.99 | £6.69 |
SPECIALLY SELECTED FRENCH MARSANNE | £7.49 | £5.49 |
SPECIALLY SELECTED GAVI | £7.99 | £5.99 |
SPECIALLY SELECTED GRUNER VELTLINER | £6.29 | £4.69 |
SPECIALLY SELECTED LIMESTONE COAST CHARDONNAY | £6.79 | £5.09 |
SPECIALLY SELECTED MUSCADET SEVRE ET MAINE SUR LIE | £7.49 | £5.49 |
SPECIALLY SELECTED NEW ZEALAND PINOT GRIS | £7.79 | £5.79 |
SPECIALLY SELECTED SPECIALLY SELECTED RIOJA BLANCO | £7.99 | £5.99 |
SPECIALLY SELECTED SPANISH MONASTRELL | £6.99 | £5.19 |
SPECIALLY SELECTED MARGARET RIVER SAUVIGNON BLANC | £9.99 | £7.49 |
Aldi’s wine promotions are available weekly in stores now. Offers only valid while stocks last.
Discounted prices may differ in Scotland and Wales.
For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or alditeam@clarioncomms.co.uk