Product News

BACK BY POPULAR DEMAND! ALDI RETURNS SELL-OUT BONDED HAIRCARE RANGE FOR WINTER

  • Formulated with specialist ingredients, the hydrating Shampoo, repairing Conditioner and nourishing Pre-Wash Hair Treatment promise to benefit dull, damaged and frizzy hair
  • Save up to 88% (£73.53) compared to Olaplex

Aldi’s cruelty-free health and beauty brand, Lacura, is returning its luxe range of hair-bonding products from as little as £3.49. Specially formulated with premium ingredients including Vitamin E, Hyaluronic Acid and Hydrogenated Castor Oil, the Bonded range proved to be a solid fan favourite following its initial launch – selling out in less than one week![1]

The influencer approved Shampoo, Conditioner and Pre-Wash Treatment returns to stores as the trend for #Skinification continues to grow and beauty lovers approach haircare with quality and skincare-grade ingredients[2]. Promising to hydrate, nourish and repair broken bonds for healthy, frizz-free and visibly smooth locks, shoppers can achieve a premium salon finish at an affordable price tag.

Available to pre-order online from 4th December and in stores from 11th December, while stocks last.

Achieve stronger, shinier locks with the Lacura Pre-Wash Hair Treatment (£3.49, 100ml). With extracts of Jojoba Seed Oil and Panthenol, this concentrated pre-shampoo treatment nourishes and conditions to strengthen hair and reduce damage. Apply weekly from root to tip for 10 minutes prior to shampooing for beautifully shiny hair.

Deeply cleanse and rebuild with the Lacura Bonded Shampoo (£3.49, 250ml).  With added Glycerin, Castor, Banana and Pomegranate Extract, the formula promotes healthy hair follicles, adding proteins that repair from the roots down. The Lacura Bonded Shampoo (£3.49, 250ml) also comes paired with the Lacura Bonded Conditioner (£3.49, 250ml) madeto fortify damaged locks with the help of Avocado and Argan Oil, resulting in a frizz-free finish.   

Beauty lovers looking for a salon-finished look can bag themselves a hair-raising saving of up to 88% compared haircare brand, Olaplex:

LACURA COMPETITOR  
 
 
LACURA PRE-WASH HAIR TREATMENT  £3.49, 100MLOLAPLEX NO.3 HAIR PERFECTOR[1] £28.00, 100ML
SAVING: £24.51 (88%) 
 
LACURA BONDED SHAMPOO £3.49, 250MLOLAPLEX NO.4 BOND MAINTENANCE SHAMPOO[2]  £28.00, 250ML
SAVING: £24.51 (88%) 
 
LACURA BONDED CONDITIONER £3.49, 250MLOLAPLEX NO.5 BOND MAINTENANCE CONDITIONER[3]  £28.00, 250ML
SAVING: £24.51 (88%) 
TOTAL SAVING: £73.53 (88%)

Lacura’s Bonded Haircare range is available in stores from 11th December with pre-order available online from 4th December.

-ENDS- 


[1] Aldi UK 

[2] Odacite.com

[3] Uk, Olaplex.com

[4] Uk.Olaplex.com

[5] Uk.Olaplex.com

For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or alditeam@clarioncomms.co.uk