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BB-CLUELESS: 47% OF BRITS DO NOT KNOW HOW TO CATER FOR VEGANS AT BARBEQUES

• Revealing research has led to Aldi launching NEW Nando’s and KFC inspired vegan range, perfect for the grill 
• Celebrity chef Judy Joo is also on hand to offer her top tips for cooking vegan food on the barbie

Almost half of the UK (47%) lack confidence when it comes to catering for vegan and vegetarian guests at barbeques, research by Aldi has revealed[1]. The findings have led to the discount supermarket launching a vegan friendly range, perfect for the BBQ, including vegan peri peri butterfly ‘chicken’ and vegan ‘chicken’ burgers.

Inspired by the nation’s favourite chicken restaurants, the supermarket is welcoming a new Vegan Peri Peri Butterfly Chicken (£1.99, 240g), which is a vegan alternative to Nandos’ extremely popular Peri Peri butterfly chicken – to give non-meat eaters a peri-licious dish, whilst saving themselves 75%.

Aldi has also announced the return of the popular finger lickin’ Vegan No Spicy Chicken Burger (£1.99, 240g), inspired by KFC’s Zinger Burger version – but an incredible £3.50 cheaper[2]. Sure to make meat-eaters jealous, these vegan delights are in stores now, just in time for garden parties!

With an incredible 1.5 million Brits[3] planning on joining the likes of Meghan Markle, Benedict Cumberbatch and Stella McCartney in adopting a more plant-based diet in 2021, it’s never been more important to plan and prep for veggie guests.

The new vegan chicken dishes join a host of vegan BBQ treats on shelf including a Vegan Hot Dog (£1.69, 240g). Landing on shelf on 17^th May, this peri-delicious meat-free alternative is packed full of flavour and just as tasty as its meaty counterpart. Plus, offering a £3 saving against a similar version sold at Ocado[4], it’s sure to add some extra sizzle to the BBQ.

Shoppers can also get their hands on the flavour packed Plant Menu Veggiebabs (£1.69, 220g). Vegetable kebabs (perfect for the Barbie) available in two flavours; spicy Tex-Mex or Indian inspired.

Celebrity chef and face of Aldi’s Raising the BarBeque campaign, Judy Joo, offers some tips for making the most of vegan food on the BBQ this summer. Her advice comes in three simple steps:

• Don’t be afraid to BBQ for vegans – the simplest way to ensure no cross contamination is to cook this food first, but a simple trick is to use a half cut onion. Its anti-bacterial properties help to clean the grill
• Like with meat, don’t forget to keep basting your vegan products – it not only adds flavour but keeps the food moist
• Be adventurous – you can BBQ almost anything! Grill some fruit after for a delicious end to the meal

Julie Ashfield, Managing Director of Corporate Buying at Aldi UK, comments: “With the huge popularity of our Veganuary offering and the extension of our range over the past 6 months, launching more vegan products just made sense – and it’s an area we expect will continue to grow. We’ve just launched our Ashfield Grill BBQ range in time for more outdoor dining, and we want to make sure those following a vegan diet, as well as those choosing a more flexible approach to meat consumption, have a wide range of high quality options at great prices too.”

Become a vege-legend and grab Aldi’s Vegan Hot Dog in stores from 17^th May, with the Vegan No Spicy Chicken Burger and Plant Menu Veggiebabs, available in stores now and Vegan Peri Peri Butterfly Chicken coming soon!

-ENDS-

For further information, images or to request a sample, please contact the Aldi press team on:

alditeam@clarioncomms.co.uk

020 7479 0910

www.facebook.com/AldiUK

www.twitter.com/AldiUK

www.instagram.com/AldiUk

Please contact the Aldi team at Clarion to confirm product details and availability prior to print.

[1] Aldi’s Raising The Barbeque campaign research, Mortar, 09.04.21

[2] https://deliveroo.co.uk/menu/london/islington/8915-kfc-highbury?day=today&fulfillment_method=delivery&postcode=N12TG&time=ASAP

[3] Veganuary Report, 2021 (page 5)

[4] Moving Mountains Plant Based Hotdogs (4x60g), Ocado – Price as of 21.04