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BRITS OPT FOR AFFORDABLE FIZZ AS ALDI CHAMPAGNE SALES SOAR
11 April, 2025
- The supermarket has seen an 80% surge in sales of its Nicolas de Montbart Champagne (£13.99, 75cl) and a 50% increase in sales of its Veuve Monsigny Champagne (£14.95, 75cl)
While overall Champagne sales in the UK have hit a 25-year low, with just 22.3 million bottles shipped in 2024, the lowest figure since the millennium[1], Aldi is bucking the trend, with its affordable fizz seeing record growth.
The retailer reports a strong surge in demand for its Nicolas de Montbart Champagne, with year-on-year sales rising by 80%[2]. Sales of Aldi’s Veuve Monsigny Champagne, a fan favourite, have also jumped by 50% year-on-year.
Industry experts attribute the decline in Champagne sales to factors like lower alcohol consumption and increased competition from drinks such as cocktails, rosé and other sparkling wines. However, wine expert Sam Caporn notes that shoppers are still choosing Champagne, but prioritising value and quality over premium, high-end brands.
A member of the exclusive Institute of Masters of Wine, Sam says: “While lower alcohol consumption and competition from other drinks are factors, many shoppers are opting for high-quality, affordable alternatives that deliver great value. This shift reflects a broader trend where people want to enjoy exceptional fizz without paying a premium price, and it’s driving the growth of budget-friendly options like Aldi’s Champagnes.”
Julie Ashfield, Chief Commercial Officer at Aldi UK, said: “Everyone deserves a touch of luxury, regardless of their budget. Our commitment to delivering exceptional quality at affordable prices is why, while others see a champagne slump, we’re raising a toast to our customers – the savvy shoppers who know where to find great value.”
Available in stores nationwide now, the multi-award-winning Veuve Monsigny Champagne (£14.95, 75cl), offers a beautiful blend of Chardonnay, Pinot Noir and Pinot Meunier; aged in cellars to enhance its complexity and length. Achieving SILVER accoladesat last year’s International Wine Challenge[3] and The Drinks Business Champagne Masters[4], this bubbly continues to offer fizztastic quality at an affordable price.
While the Nicolas de Montbart Champagne is made from combining Chardonnay, Pinot Noir and Pinot Meunier grapes, resulting in a subtle elegance on the palate. Bursting with spring fruit and delicate floral notes, it’s an easy-drinking, aperitif-style sparkling, perfect for raising a toast to the champagne resurgence. Nicolas de Montbart Champagne is on promotion from 14th-19th April, down to just £9.99, reduced from £13.99 (75cl).
Aldi’s award-winning Veuve Monsigny Champagne and Nicolas de Monbart Champagne are available in stores nationwide now. Nicolas de Montbart Champagne is on promotion from 14th-19th April.
-ENDS-
[2] Based on volume sales from 01/01/2025 – 06/04/2025 vs 01/01/2024 – 06/04/2024
[3] InternationalWineChallenge.com
For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or alditeam@clarioncomms.co.uk
Product news
ALDI LAUNCHES NEW FAMILY CAMPING RANGE FROM £1.79
9 June, 2026- Aldi’s latest camping range returns with accessories starting from just £1.79, From a versatile 4-in-1 Airbed to a Camping Double Chair and Folding Trolley
- Landing in stores from 18th June
With summer staycations calling, Aldi’s latest range of family camping products helps transform campsites into the perfect home away from home. From comfortable sleeping solutions to fireside entertainment, the much-anticipated range lands in stores from 18th June. But shoppers will need to be quick, as with all Specialbuys, once they’re gone, they’re gone!
Shoppers will be blown away with how easy it is to enjoy a quality night's sleep with the 4 in 1 Airbed (£24.99). A must-have for family getaways or camping with friends, this handy essential can be used in a variety of ways; a double bed, two singles, a double-height single for extra padded comfort, or just a single. Complete with a raised pillow and available in either grey or cream, it’s perfect for campers looking for extra comfort and an uninterrupted night’s sleep. Inflate in minutes with the help of the Electric Air Pump (£4.99), making camp set up easy and hassle free.
Happy campers can also bring living room comforts to the great outdoors with comfortable seating options for everyone. The Camping Double Chair (£39.99) is perfect for couples to relax in, while the Picnic Table with 4 Stools (£24.99) offers the perfect space for family mealtimes. For furry companions, the Camping Pet Play Pen (£19.99) provides a safe space for pets close to camp.
For campsite entertainment, the Soft Archery Set (£24.99) will keep the whole family entertained, or for those long summer nights, the Camping Games Table (£24.99) offers hours of fun, and can be used as both a darts board or a ping pong table.
Create the perfect home base with the spacious Large Family Tent (£89.99). This tent fits up to 6 people comfortably with space for equipment and a spacious entrance area. Waterproof against up to 2,000mm of rain, it’s a practical and durable option for family staycations.
Once pitched, whip up a feast using Aldi’s campsite cooking essentials. Take a break with the handy Folding Kettle & Warmer (£19.99), folding down for compact storage, it includes a boil or keep warm function, perfect for a morning brew or warming up a quick soup for lunch. Keep supplies fresh in the Electric Cool Box (£34.99), with an in-built fan to keep drinks un-beer-lievably cold and ready to pour. For a standout storage solution, the Pop-Up Cool Box with Stand (£14.99) is a great addition to any campsite and can be built and collapsed in seconds.
Ditch the heavy lifting - transporting essentials from the car to camp has never been easier with the heavy-duty Folding Trolley (£39.99), perfect for festivals and family camping weekends. Keep devices powered up with the Portable Solar Charger (£29.99) and banish darkness with the handy Camping Lights (£14.99), featuring a powerful torch to guide the way back at the end of the day.
Aldi’s Family Camping range is available in stores from 18th June, while stocks last.
-ENDS-
For further information, images or to request a sample, please contact the Aldi press team on:
alditeam@clarioncomms.co.uk
020 7479 0910
www.facebook.com/AldiUK
www.twitter.com/AldiUK
www.instagram.com/AldiUK
Product news
ALDI PREDICTS OVER 74 MILLION CANS OF BEER WILL FLY OFF SHELVES DURING THE WORLD CUP
8 June, 2026- The supermarket reveals enough cans to line the length of 72,705 football pitches end-to-end will be sold across the World Cup tournament (11th June – 19th July)1
- That works out at over 1,330 cans flying off shelves every minute2
- Aldi also predicts shoppers will snap up over 14 million pizzas and 9 million packs of crisps as fans gear up for viewing parties across the country3