Product News

COUPLE’S GARDEN MAKEOVER WOWS FACEBOOK – NOW THEY’RE JUDGING NATIONWIDE SEARCH FOR UK’S BEST ALFRESCO AREA

  • 32million Brits making improvements ready for summer
  • The ‘Aldi-Fresco’ competition winner will receive a year’s supply of Aldi shopping vouchers worth over £1,000![i]

Aldi has launched ‘Aldi-Fresco’ – a nationwide search for the UK’s best alfresco area, and a couple whose amazing garden transformation became a social media sensation, have been asked to judge.

With lockdown restrictions eased, making people more social animals, new research from Aldi reveals that 32 million Brits have either revamped or plan to revamp their outdoor space this year[1].

The supermarket is calling on the nation’s most creative alfresco area adorners to come forward and showcase their outdoor havens – whether it’s a lavish setup, built-in BBQ beauty, or minimal and sophisticated – and will award the winning entry a year’s supply of shopping vouchers. 

Shelley and Ashley Sargeant, from Doncaster, South Yorkshire, were chosen by Aldi to judge the Aldi-Fresco entries. The couple received thousands of comments and likes on Facebook after posting pictures showing how they totally transformed their rear garden into a beautiful space by using just timber from discarded pallets.

Two images of at-home barbeque set ups

(Credit: Shelley Sargeant)

Members of the Extreme Couponing Facebook page initially admired Shelley and Ashley’s handiwork, sharing a flurry of compliments, such as: “This is fabulous! I’ve done the painted wooden bunting too. It’s great! This has definitely inspired me!”

“Wow this is amazing I’ll definitely be pinching some ideas for my garden”

“Really love your garden and very clever! Great ideas”

Shelley, 41, who works as a school catering assistant, said: “Our back garden was lacking some lustre so we decided on a re-fresh. Fortunately we are quite resourceful, so managed to upscale our entire area using just pallets! Now it’s the perfect spot for outdoor get-togethers and BBQs with family and friends – they absolutely love it.

“The positive response to the revamp has been overwhelming. We were delighted that Aldi asked us to be part of their Aldi-Fresco competition and can’t wait to see the entries. We’ll be judging based on creativity, resourcefulness, and style. Best of luck to everyone.”

Budding DIY aficionados keen to be in with a chance of winning a year’s supply of Aldi shopping vouchers worth over £1,000, should visit Aldi’s Facebook page or Twitter page and simply share a picture of their renovated backyard using the hashtag #RaisingTheBarbeque. Entries open from today until 23rd June. * T&Cs apply.

ALDI SPECIALBUYS

From outdoor kitchens and gazebos, to pizza ovens and furniture sets, Aldi has everything shoppers need to get their alfresco areas looking barbeque ready for less this summer.

Get Outdoor Ready:

-ENDS-

For further information, images or to request a sample, please contact the Aldi press team on: alditeam@clarioncomms.co.uk

020 7479 0910

www.facebook.com/AldiUK

www.twitter.com/AldiUK

www.instagram.com/AldiUK

Please contact the Aldi team at Clarion to confirm product details and availability prior to print.

Notes to editors:

Mortar Research polled 2,006 respondents on the 9th April 2021 as part of Aldi’s barbeque study.


[1] Aldi Raising The Barbeque research, Mortar, 9.04.21


[i] £1,000 worth of Aldi shopping vouchers

For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or alditeam@clarioncomms.co.uk

Latest Product News

Product news

CIAO BELLA! ALDI LAUNCHES ITALIAN CHIC GARDEN DÉCOR

12 April, 2024

Inspired by the ‘#tuscanstyle’ garden trend[1] with over 11 million views, Aldi’s NEW Garden Portofino and Garden Tidy ranges encourage house-proud shoppers to choose fragrant plants and vibrant colours that offer an ambience resembling a warm Italian villa.

< Back to All Product News