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DRAGONS’ DEN APPROVED SAUCE LANDS ON ALDI’S SHELVES IN A SUPERMARKET FIRST

11 August, 2025

• Aldi confirms it will be the first supermarket to stock rapidly growing Lumberjaxe sauce range
• Landing in stores nationwide from 17^th August, the Dragons’ Den approved flavours include Backyard BBQ and Moonshine Mango

Aldi is set to spice up BBQ season with the NEW Dragons’ Den approved Lumberjaxe sauce range.

The first UK supermarket to stock the tasty summer essentials, the Lumberjaxe Backyard BBQ Sauce and Lumberjaxe Moonshine Mango Sauce will be on shelves from 17^th Augustfor just £3.99 each (250g).

The two all-natural, wild-flavour sauces have been designed to perfectly complement everything from burgers to wings to grilled vegetables.

While Backyard BBQ offers a classically rich, smoky and sticky flavour, Moonshine Mango brings a sweet and fruity taste with a hint of spice. Whether being used to marinate or simply to dip, the sauces promise to add a flavour that packs a punch.

Beyond the delicious flavours, the Lumberjaxe story itself is truly inspiring. The founding brothers’ emotional journey, raised by a single mother and building their business through sheer determination from just £100 each, will be sure to touch the hearts of Aldi shoppers.

Their heartfelt pitch on Dragons’ Den not only moved the Dragons, but also secured the investment and support from Emma Grede, helping them fulfil their mission of bringing bold flavour to family tables.

Lumberjaxe co-founder, Brendan Manders, said: “Honestly, it’s a bit surreal. If someone told us last year we’d be in Aldi stores, we’d have laughed! We’re just buzzing that even more people can now try our sauces without paying a fortune.”

While his brother and other Lumberjaxe co-founder, Jayden Manders, added: “Seeing our sauces on Aldi shelves is a ‘pinch-me’ moment. We’ve poured everything into this range and knowing families are enjoying something that started in our mum’s kitchen? That’s just incredible!”

Julie Ashfield, Chief Commercial Officer at Aldi UK, said: “At Aldi, we love to champion growing UK businesses.  Brendan and Jayden’s story is truly inspiring, and the sauces are delicious, so we can’t wait to bring this fantastic product to our shoppers — we hope they love it!”

The Lumberjaxe Sauces will be available in Aldi stores from 17^th August. But shoppers will need to be quick as with all Aldi Specialbuys, once they’re gone, they’re gone!