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FREE BEAUTY PRODUCTS? ALDI RECRUITS NEW MEMBERS FOR RETURN OF CULT BEAUTY CLUB
- Beauty enthusiasts can apply to receive Lacura products in advance of them landing on shelves this summer
- Winners asked to give honest reviews on social media, with feedback helping to guide and inform Aldi beauty bosses for 2025
- Entries now open until Friday 3rd May
Aldi is opening the doors to its cult Beauty Club for a second year running. The supermarket is recruiting 20 make-up enthusiasts to trial, test, and review on-trend Lacura beauty products before they land on shelves this summer.
Successful beauty fans will make upAldi’s latest panel of members for 2024, receiving 13 products from its new summer line-up, set to hit shelves on Sunday 23rd June.
Including a selection of makeup must-haves, haircare essentials and glow getter self-tan Specialbuys, panellists will be required to review colour, smell, look and feel of the products across three weeks. They will be asked to share a minimum of one post through TikTok and Instagram using the #AldiBeautyClub hashtag. Reviews will guide and inform Aldi beauty bosses ahead of key decision making for 2025.
Budding beauty fanatics that want to check out why Lacura is causing such a stir, simply need to send an email explaining why they think they should be chosen for the role, as well as outlining what their favourite Lacura product is and why.
Julie Ashfield, Managing Director of Aldi UK, says: “Our health and beauty brand, Lacura, is hugely popular with shoppers, but it’s important we continue to excite our loyal fan base with an innovative offering.
“That’s why we’re returning our cult Beauty Club. Shopper feedback helps us ensure we’re giving customers quality, on-trend products at affordable prices.”
To apply for Aldi’s Beauty Club and be in with a chance of receiving the exclusive products, shoppers need to send an email to Aldibeautyclub@clarioncomms.co.uk with the following details:
- Full name
- Proof of age (copy of passport or driving license)
- TikTok and Instagram handles (accounts must be open /not private)
- 150-word explanation as to why they should be chosen for the position
- Favourite Lacura product and why
Entries are now open until Friday 3rd May.
To enter now and view the full T&Cs, visit the Aldi Beauty Club page on www.aldi.co.uk/beautyclub
-ENDS-
For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or alditeam@clarioncomms.co.uk
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