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FREE BEER? ALDI IS LOOKING FOR A NEW OFFICIAL BEER TASTER

  • Budding connoisseurs can apply to be in with the chance of trying the supermarket’s latest September range
  • The chosen winner will be asked to give honest reviews, with feedback helping to guide and inform Aldi bosses for 2025
  • Entries are now open until 23rd August to apply for the role

Which? Cheapest Supermarket champion[1], Aldi, is on the hunt for an Official Beer Taster to review its upcoming range of autumnal beers.

The successful applicant will receive a selection of hoppy tipples which will need to be tested and reviewed, helping to guide and inform Aldi bosses ahead of key decision-making for 2025.

The unique job will require the taster to have a passion for beer and offer pints of enthusiasm, as they will be asked for feedback on the range – from refreshing IPAs and ciders, to smooth craft beers.

To be in with a chance of landing the role, all budding beer tasters need to do is send an email explaining why they think they should be chosen for the role, as well as outlining what their favourite Aldi beer is and why.

Julie Ashfield, Managing Director of Buying at Aldi UK, says: “Our beer range is very popular with shoppers, so it is important that we continue to excite our loyal fan base with an innovative offering.

“That’s why we’re returning our Official Beer Taster competition for a third year. It allows us to continue developing our products with quirky and unusual flavour profiles, while offering quality products at unbeatable prices. Best of luck to all those who enter!”

To apply for the Official Beer Taster role, shoppers need to send an email to Aldibeertaster@clarioncomms.co.uk  with the following details:

  • Full name
  • Proof of age (copy of passport or driving license)
  • Social media handles (if applicable)
  • 150-word explanation as to why they should be chosen for the role 
  • Favourite Aldi beer and why

Entries are open until Friday 23rd August. The chosen winner will be selected by Thursday 29th August with samples to follow for review.

For full terms and conditions and to enter, click here.

-ENDS-


[1] Which.co.uk

For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or alditeam@clarioncomms.co.uk