Product News

Download Image


  • Winner will receive free beer in exchange for their feedback which will guide decisions on Aldi’s next range
  • Last year’s lucky recruit Emma Budd claim’s role was ‘a career highlight’
  • Budding connoisseurs have until 21st August to apply for the role

Supermarket Aldi is searching for an Official Beer Taster to review its new range of beers launching on 11th September.

The successful applicant will receive four pale ales, three IPAs, two beers, four ciders, one stout and one lager, all of which will need to be tasted and reviewed. The feedback will help to guide Aldi bosses ahead of key decision making for its next range.

The unique job will require applicants to have a love of lager, passion for ale and hop-timistic attitude, as they will be asked for feedback on the whole range.

To be in with a chance of landing the role, all budding beer tasters need to send an email explaining why they think they should be chosen for the role – as well as outlining what their favourite Aldi beer is and why.

Emma Budd, 27, from Milton Keynes, was chosen to become Aldi’s first-ever Official Beer Taster in 2022. The beer fanatic impressed judges with her application, in which she explained she loved beer so much, she had tried locally brewed tipples in 51 countries including Antigua, Mykonos, and St Lucia.

Emma, who works for the NHS says: It was a great opportunity to support Aldi and be part of something I have a passion for – a career highlight!

Being able to taste and share beers ahead of anyone else felt exciting and I loved the variety of flavours on offer. I would encourage anyone who has a passion for beer to apply.”

Julie Ashfield, Managing Director of Buying at Aldi UK, says: “We are always looking to innovate and excite when it comes to our beer range, experimenting with flavours such as coffee, caramel and watermelon.

Emma’s opinions were instrumental in guiding us for this year’s product offering, particularly with regards to the flavoured beers, so we look forward to seeing what this year’s applicants bring.

For beer lovers, it’s the ultimate opportunity. Best of luck to all.”

To apply for the Official Beer Taster role, shoppers simply need to send an email to  with the following details:

  1. Full name
  2. Proof of age (copy of passport or driving license)
  3. Social media handles (if applicable)
  4. 150-word explanation as to why they should be chosen for role 
  5. Favourite Aldi beer and why

Entries are open until Monday 21st August. The chosen winner will be selected by Friday 25th August with samples to follow for review.

To enter now and for the full terms and conditions, click here.


For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or